Printed receipts are more in demand than digital ones in the US

A slight detour from digitalization

Paper receipts experiencing a renaissance despite the general trend towards digitalization Courtesy- Koehler Group

A majority (72%) of American consumers prefer paper receipts over digital receipts when it comes to their purchases, according to a US survey conducted by Tulchin Research, a public opinion research firm, reports Koehler Paper(part of Koehler Group).

Paper receipts provided many survey respondents with greater confidence concerning their information security, which is just one reason why they do not want paper receipts to disappear. Most (85%) of the Americans interviewed also added that they want to at least have a choice between paper and digital receipts.

The survey, which was initiated by the Paper Receipt Converting Association (PRCA), was based on responses from 1,000 randomly selected adults 18 years or older in the USA. Three out of four survey respondents preferred paper receipts, while only one-fourth preferred a digital receipt sent to their phones by e‐mail or text message. 

Meanwhile, eight out of ten American consumers said they wanted to decide themselves which type of receipt they wanted for their purchases and were not interested in having the decision made for them. “These results are surprising since they go against the general trend towards digitalization,” says Koehler America General manager Steve Graves. He further adds, “This development shows that paper receipts are experiencing a renaissance, and I’m pretty sure that these survey results would be nearly identical if we were to survey Europeans instead.”

Koehler Paper believes that getting things on paper is a common practice, as it serves as a purpose of documentation in the event of complaints. Sebastian Früh, Director Thermal Paper Division at Koehler Paper says “On top of all this, Koehler Paper also offers thermal paper made without color developers, which makes it recyclable and better for the environment.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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