Wan-Ifra announces the winners of the 2020 World Digital Media Awards

Awards showcase best-practice innovation in digital publishing worldwide

Wan-Ifra World Digital Media Awards 2020

The winners of the 2020 World Digital Media Awards have once again demonstrated a clear blueprint for successful news publishing – powerful storytelling combined with content that is vital to the lives of consumers is essential in building profitable relationships with audiences.

The World Digital Media Awards is the news media industry’s only truly global digital media competition. The 2020 winners came from the winners of Wan-Ifra’s regional Digital Media Awards during this past year in Africa, Asia, Europe, Latin America, the Middle East, North America and South Asia, which together provide news publishers with regular showcases for the best-practice innovation in digital publishing worldwide.

The regional awards are evaluated by local juries and then later in the year, a different set of judges examines all the winners across the regions and selects the best of each category for the World Digital Media Awards. The winners are as follows.

Best data visualization

La Nacion, Argentina

Los cuadernos de las coimas

“This is very impressive work, combining investigative reporting with data journalism,” said one of the judges. “One aspect of data visualization that is not discussed enough is the art of obtaining new data and translating that into new formats/information which shed more light on an issue. La Nacion’s entry does this more and stands out as a great example of what many newsrooms should aspire to do.”

Said another, “Impactful and thorough. I really appreciated the various kinds of infographics the team made, customised to each purpose (maps, pictures, notebooks flipping). It was engaging and the scope was impressive.”

Best digital news start-up

The Globe and Mail, Canada


“Effective, useful, and scalable! I particularly appreciate that it takes journalists back to journalism rather than search engine optimization, layout and analytics,” said one judge.

Added another, “The success of this strategy is in the metrics. But also in newsroom morale, if indeed the journalists can focus more on the stories and less on the admin of the web pages. Great use of AI to run a newsroom.”

Best digital project to engage younger and/or millennial audiences

Yle News Lab — Yle, The Finnish Broadcasting Company, Finland

Troll Factory – fighting misinformation with an immersive educational game

“The project succeeds in engaging the user to deep into the troll´s world and gives a clear picture of what can be behind the content you might see in social media,” noted one of the judges.

Said another, “Troll Factory is awesome! I wish this could be taken to high schools! Congratulations.”

Best marketing campaign for news brand

The Hindu, India

The Hindu #UnderMyWatch UnderMyWatch news

“In the world full of fake news, #UnderMyWatch campaign shows us how powerful humanity, responsibility, and integrity are and how they can play a part to make this world a better place!” said one judge.

Best native advertising/branded content campaign

BerlinRosen for Bloomberg Media, USA

Defining Factors with BlackRock

“Combining creativity and data, Bloomberg has set a new benchmark of how to strategize, design and execute a native advertising campaign for its client with effective outcome,” said one of the judges.

Best news website or mobile service

Guardian News & Media, UK


“The Guardian has continuously upped its game over the course of the past year,” said one judge. “The reporting is excellent, and the website experience is first class, in particular, the related content algorithm functions brilliantly and the design provides a smooth experience that keeps users engaged. No wonder the innovative appeal directly to readers to fund the site has been so successful.”

Said another, “Being an incumbent design leader weighs against innovation as there is less room for improvement, but the coverage and the way the coverage was executed place The Guardian in the top tier of global sites. While a minor detail, I love the fact that The Guardian is fully aware of the dangers of real news being reshared or republished out of the context of time. This does little for the bottom line but everything for the public narrative.”

A third judge added, “The Guardian not only sets the gold standard for European news websites, but the world by rolling out many innovations in such an important year for the UK, EU and the world!”

Best paid content strategy

Guardian News & Media, UK

The Guardian – membership

“The Guardian’s membership model has proven to be an innovative revenue model, and it’s impressive how the publication has continued to innovate around it to ensure members stay engaged,” noted one of the judges.

Said another, “Leading the way in membership models, The Guardian has made incredible inroads to a new way of thinking about reader revenue. Congratulations on a superior revenue model and journalism.”

Best use of online video (including virtual reality)

VGTV, Norway

The Tinder Swindler

“Fabulous use of video and scrolling storytelling … combined with investigative journalism … makes the most of the internet,” said one judge.

Added another, “This report was super innovative in its storytelling technique. Other publications have used the messaging interface as a tool for storytelling, but it’s usually done in a stand-alone video. This project integrated this interface throughout its story. In addition to being super easy to read/watch through on the phone, this format was super engaged and kept its readers hooked. This is definitely one of the best uses of digital video that I’ve seen.”

Best in lifestyle, sports, entertainment website or mobile services

Dagbladet, Norway

The Journey Into Dementia

“Exceptionally well-written and educational feature story,” said one of the judges.

Best in social media engagement

La Nacion, Argentina

La Nacion – Instagram Stories

“An exemplary entry with detailed smart goals and clear indicators for different types of ‘engagement’. I am pleased to see that revenue was among its objectives … Close-to-doubling your presence on Instagram is an outstanding achievement… The project is highly original and creative for Argentina. It draws on examples of best practice from abroad, and has built-in some new features that are entirely your own. Well done,” said one judge.

Added another, “Fine use of a fun medium for serious news. And a good effort at building trust with readers by allowing them into the sanctum sanctorum, the newsroom, with the high priests and priestesses doing the honours.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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