Enfocus launches BoardingPass – a new PDF quality control solution

Enfocus is offering a public beta test

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Enfocus
BoardingPass allows instant validation of PDF files Photo: Enfocus

Enfocus, the provider of PDF quality control solutions, has announced the release of BoardingPass, which gives customer-facing print service staff the ability to quickly check a PDF file and provide timely feedback. Starting in July, BoardingPass will be offered as a public beta.

“When talking to customers, we noticed a lot of frustration among printers who are hindered by long turnaround times getting feedback from prepress before they can reply to a customer. This creates an enormous sense of frustration for both the customer and the printer, and has a knock-on effect in production and customer satisfaction,” said Andrew Bailes-Collins, senior product manager, Enfocus. “BoardingPass empowers customer-facing staff to be able to easily analyze a PDF file and respond to a customer within minutes. Not hours or days.”

Enfocus BoardingPass is a standalone application that allows sales and customer service agents in print to instantly validate PDF files. Integrated with an email client, BoardingPass points out errors that would require a file to be sent back to the customer for resubmission and automatically drafts a reply. Without having to wait for prepress intervention, BoardingPass gives customer service agents the power to provide customers with understandable feedback.

BoardingPass will instantly communicate an understandable reply to the file supplier. Customers get an understandable takeaway that enables them to keep their print projects on schedule. Prepress staff to gain confidence in PDF quality, knowing that incoming jobs have received a BoardingPass approval.

“It is frustrating for a customer to think their order is being worked on, only to find out days later that file adjustments need to be made. Prepress teams are using PitStop Pro to perform preflight, which is a very technical product. So, we envisioned an easy-to-use tool which gives the CSR the power to do basic file checking upfront,” said Bailes-Collins.

Belgium-based Enfocus provides a number of software solutions for file validation, workflow automation, and integration including PitStop, Switch, and Connect. Mumbai-based Venus Infotech represents Enfocus in India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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