The workflow automation rebel movement

Switch to working your own way

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Design your own workflow, the way your process works
Design your own workflow, the way your process works Graphics Enfocus

From the very beginning, the Enfocus fundamental belief has been that technology should follow process and not the other way around. With this philosophy as a guide, Enfocus develops software that enables its customers to integrate their islands of technology. Tighter integration adds up to efficiency and bigger margins. The Enfocus team partners with software OEMs, vendors, and integrators to help businesses work smarter.

We evolve partnerships
We evolve partnerships

Switch is more than a workflow automation platform, it’s also the flagship of a new movement. A movement of print production professionals who don’t want to adapt to all-in-one, vendor-specific workflow solutions. That is why Enfocus made Switch. It automates your processes regardless of print applications or devices. Switch allows you to build a workflow to work your way.

That’s what the marketing speak says. I want to draw attention to the “technology should follow process,” bit. This is the focus of the workflow automation rebel movement. It’s a rebel movement because freedom is the goal. Rebellions, by definition, are a resistance to convention. The convention being resisted by Switch users is the rigid guardrails put in place by vendor-reliant workflows. Print service providers know their own business. They have defined and refined what they do and how they do it. Spending time and money to rework themselves to fit into a one-size-fits-all solution is, simply put, unappealing.

Switch scripting Graphic Enfocus
Switch scripting
Graphic Enfocus

A valuable solution would allow workflow creators to build automation based around their own conventions. It should also be an investment in technology that lets them think differently, not ask them to work differently. Thinking in new ways doesn’t mean having to learn something completely unfamiliar. The rebel movement wants the blinders to be taken off. And that’s exactly what has happened.

Enfocus Switch 2020 Spring was developed specifically with creators in mind. Integration with existing systems is limitless with a scripting engine that works with Node.js. This means that business owners may never again hear, ‘It can’t be done.’ Whether a creator is on-staff or a hired integrator, their hands are untied by the rebel movement. 

Switch the revolution
Switch the revolution

For there to be a movement, there must be a united community. Switch administrators, integrators, and users are exactly that. The Enfocus Appstore contains a hundred pieces of evidence in proof of what rebels can create. Apps for Switch address specific challenges, integrations, or functions that have been developed and offered for others to take advantage of. Sharing knowledge and distributing resources gives strength to the movement. There is also strength in numbers, and the workflow automation rebel movement is growing.

Rebels break the rules, and Switch is the quill for creators to write their own. Join the rebellion. Revolutionize your workflow. Switch to working your way.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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