INMA unveils Global Media Awards winners

COVID campaigns get the top nod for trust and agility

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INMA
A total of 98 news media companies entered in the INMA 2020 Global Media Awards competition

INMA on 2 June 2020 announced the first-place winners in the 2020 Global Media Awards competition, with the grand prize presented to the collective work of news media companies in their response to the Covid-19 crisis. The INMA Global Media Awards competition rewards innovation and excellence in the growing audience, brand, and revenue.

Because the Covid-19 crisis caused the cancellation of INMA’s World Congress of News Media in Paris, the 2 June announcement was broadcast globally on multiple channels. Jamaican TV host Terri-Karelle Reid emceed the awards announcement, with commentary from Chrissy Towle of the Google News Initiative and Earl Wilkinson of INMA.

From the competition’s 922 entries from 262 news brands in 44 countries, Global Media Awards were announced for news media companies from five continents — with the most emotional moments coming from the responses to the coronavirus and its economic impacts. From 185 finalists, 32 were selected, first-place recipients.

Due to the ‘trust, innovation, and agility’ demonstrated by the news media industry in its unprecedented response to Covid-19, INMA chose to honor the collective outreach of media companies than any one company or campaign. While the competition deadline was late January, INMA re-opened the competition with a bonus pandemic response category in April.

Ten regional “Best of Show” winners, selected by judges from first-place recipients, were:

  • Best in Africa: Volt Africa for “Volt Africa”
  • Best in Asia/Pacific, Regional/Local Brands: The Press/Stuff for “Christchurch Mosque Shooting Coverage”
  • Best in Asia/Pacific, Global/National Brands: NZME for “The People Programme”
  • Best in Europe, Regional/Local Brands: Amedia in Norway for “Converting Existing Print Subscribers and Gaining New Customers”
  • Best in Europe, Global/National Brands: Expressen in Sweden for “Ready, Set, 70,000! How Expressen Went from 0 to 70,000 Subscribers in a Year”
  • Best in Latin America: Grupo Semana in Colombia for “D.C. La Vuelta por Bogotá”
  • Best in North America, Regional/Local Brands: Newsday Media Group for “Long Island Divided”
  • Best in North America, Global/National Brands: The New York Times for “Women in Congress”
  • Best in South Asia, Regional/Local Brands: ABP in India for “Changing the Prayer and Praying For Change”
  • Best in South Asia, Global/National Brands: Jagran Prakashan for “The Generation That Could Save Us”

Best in Show award shared by media companies worldwide

In making an honorary aggregate selection for the global ‘Best in Show,’ Reid said, “In a first in the 83-year history of the INMA awards, no single entry has been judged the global ‘Best in Show.’ Instead, in honor of the courageous work done by media companies worldwide during the Covid-19 crisis, INMA awards the global ‘Best in Show’ to all news brands who are ‘leaning in’ to this unprecedented moment.

“Not just the 98 companies that submitted for the Covid-19 category, but to all who are digging deep to project the power, the passion, and the soul of news brands — especially when it matters the most,” Reid added. “To those who are elevating their journalism and differentiating themselves from what seems at times like the bottomless pit of fake news. This year’s global ‘Best in Show’ goes out to each of you — and your teams that are changing the game for news media in 2020.”

INMA has rewarded excellence in news media since 1937. This year across 16 categories, the Global Media Awards competition rewards innovation in building news brands, platform excellence, audience development, advertising sales, and nurturing corporate culture. Entries also are divided into two groups: global/national brands and regional/local brands.

Some 42 media experts from 20 countries judged the competition in February and April, focusing on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across media platforms.

“If you separate out the COVID category, the themes that stand out in this year’s winners are data and subscriptions,” Wilkinson said. “It is part of the ‘new normal’ for media that everything is data-infused and tilted toward reader revenue. Yet the COVID category yielded an amazing 98 entries, from which 12 finalists were selected, and two inspirational winners were announced. I can’t say enough about the trust, innovation, and agility projected in these COVID campaigns.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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