Landa appoints Arik Gordon as new CEO

After 18 successful years at Orbotech

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Landa
Arik Gordon has been appointed as the CEO of Landa

Landa Digital Printing, today announced the appointment of Arik Gordon as chief executive officer. Landa, which was spun out of Landa Labs a decade ago, currently employs approximately 550 people, and has begun to penetrate the market with its innovative, game-changing Nanographic printing presses around the globe.

Gordon joins Landa after a successful and significant 18 years at Orbotech. In the past two years, he served as executive vice president of Strategy and Growth at Orbotech, and was responsible for defining and leading the company’s future technological growth strategy and its expansion into new markets. He held several executive management positions in the company’s operations in Asia Pacific, and upon returning to Israel in 2013, was appointed President of Orbotech’s PCB (Printed Circuit Board) division. Prior to joining Orbotech, Gordon worked for Scitex Europe for four years.

“During his years at Orbotech, I had the privilege of working closely with Arik. I value him as a leader with a broad technological background, who has demonstrated deep business understanding and strategic thinking in every position he has held. Arik has the professional and interpersonal capabilities needed to lead our highly skilled and dedicated team, as we realize our unique and significant business opportunities, and establish Landa Digital Printing as a leader in the world printing market,” said Asher Levy, active chairman of Landa.

“In 2019, the company installed its first Nanographic printing presses at customer sites around the world and received very positive reinforcement that our products are about to change the printing industry. In 2020, despite the global coronavirus pandemic, we expect to see additional installations worldwide, as demand for our products continues to be robust. We firmly believe that Arik is the right person to lead the company to global success,” added Levy.

Upon his appointment at Landa, Gordon said, “I am delighted and excited to join Landa. Landa has a special and rare combination of groundbreaking technology, revolutionary products, first-rate professionals, and, not least, the potential to lead the trillion-dollar printing industry. As the chief executive officer, I accept the mission of leading Landa’s talented team in Israel and worldwide to realize the significant opportunity ahead of us.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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