Why its time to embrace data unicity

Upcoming INMA Webinar

INMA webinar - Why is it time to embrace data unicity

Working in small teams has its benefits in providing results, but opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organization to meet maximal efficiency.

In other words: data unicity

On Wednesday, INMA members are invited to attend a webinar presented by Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry. They will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands.

Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities uncovered to ensure reliable decision making.

Key takeaways:

Understand why data unicity is now a necessity for media organizations.

Learn how to put it in place based on a success story.

Find out what long-term advantages this concept carries.

Discover the key opportunities it unlocks to best drive your business with data.

Webinar details:

Date: Thursday, June 25, 2020.

Time: 10:00 a.m. – 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

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