Why its time to embrace data unicity

Upcoming INMA Webinar

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INMA webinar - Why is it time to embrace data unicity

Working in small teams has its benefits in providing results, but opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organization to meet maximal efficiency.

In other words: data unicity

On Wednesday, INMA members are invited to attend a webinar presented by Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry. They will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands.

Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities uncovered to ensure reliable decision making.

Key takeaways:

Understand why data unicity is now a necessity for media organizations.

Learn how to put it in place based on a success story.

Find out what long-term advantages this concept carries.

Discover the key opportunities it unlocks to best drive your business with data.

Webinar details:

Date: Thursday, June 25, 2020.

Time: 10:00 a.m. – 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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