INMA webinar - Why is it time to embrace data unicity
Working in small teams has its benefits in providing results, but opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organization to meet maximal efficiency.
In other words: data unicity
On Wednesday, INMA members are invited to attend a webinar presented by Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry. They will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands.
Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities uncovered to ensure reliable decision making.
Key takeaways:
Understand why data unicity is now a necessity for media organizations.
Learn how to put it in place based on a success story.
Find out what long-term advantages this concept carries.
Discover the key opportunities it unlocks to best drive your business with data.
Webinar details:
Date: Thursday, June 25, 2020.
Time: 10:00 a.m. – 11:00 a.m. New York time.
Cost: Free for you as an INMA member. Webinars are only available to INMA members.
Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.
In 2024, we are looking at full recovery and growth-led investment in Indian printing
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.
India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.
India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.
