Why its time to embrace data unicity

Upcoming INMA Webinar

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INMA webinar - Why is it time to embrace data unicity

Working in small teams has its benefits in providing results, but opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organization to meet maximal efficiency.

In other words: data unicity

On Wednesday, INMA members are invited to attend a webinar presented by Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry. They will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands.

Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities uncovered to ensure reliable decision making.

Key takeaways:

Understand why data unicity is now a necessity for media organizations.

Learn how to put it in place based on a success story.

Find out what long-term advantages this concept carries.

Discover the key opportunities it unlocks to best drive your business with data.

Webinar details:

Date: Thursday, June 25, 2020.

Time: 10:00 a.m. – 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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