WAN-IFRA webinar on the benefits and risks of TikTok for publishers

Webinar on 7 January 2020

Photo - digitaltrends.com
Photo - digitaltrends.com

TikTok, the Chinese-owned viral video app, was one of the fastest-growing social platforms in 2019, and its growth looks set to continue in 2020 as well. In the second half of 2019, dozens of media outlets launched organizational accounts, and thousands of journalists around the world began using the platform as individuals. Many learnings can be drawn for their experiences. With this topic as the focal point, WAN-IFRA is conducting a webinar on the benefits and risks of TikTok for publishers.

In this webinar with Corinne Podger, participants can learn what their business outlets and reporters can get out of being on TikTok, and the potential risks and benefits. Podger will also give a quick overview of how the app works, and how to create a TikTok post, so one can begin creating content straight away.

Podger is director of the Digital Skills Agency, which provides training and consultancy to newsrooms globally in mobile journalism, social media, multimedia, and digital-first strategy.

The webinar will be held on 7 January 2020 at 4.00 p.m. to 5.00 p.m. IST. Click here to register.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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