WAN-IFRA webinar on the benefits and risks of TikTok for publishers

Webinar on 7 January 2020

Photo - digitaltrends.com
Photo - digitaltrends.com

TikTok, the Chinese-owned viral video app, was one of the fastest-growing social platforms in 2019, and its growth looks set to continue in 2020 as well. In the second half of 2019, dozens of media outlets launched organizational accounts, and thousands of journalists around the world began using the platform as individuals. Many learnings can be drawn for their experiences. With this topic as the focal point, WAN-IFRA is conducting a webinar on the benefits and risks of TikTok for publishers.

In this webinar with Corinne Podger, participants can learn what their business outlets and reporters can get out of being on TikTok, and the potential risks and benefits. Podger will also give a quick overview of how the app works, and how to create a TikTok post, so one can begin creating content straight away.

Podger is director of the Digital Skills Agency, which provides training and consultancy to newsrooms globally in mobile journalism, social media, multimedia, and digital-first strategy.

The webinar will be held on 7 January 2020 at 4.00 p.m. to 5.00 p.m. IST. Click here to register.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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