Web3 Foundation to support Wan-Ifra’s collaborative media pilot project

To provide expertise and funding

Web3 Foundation will support the Web3 media pilot project. Photo: Wan-Ifra
Web3 Foundation will support the Web3 media pilot project. Photo: Wan-Ifra

Wan-Ifra has announced that the Web3 Foundation will support the Web3 media pilot project produced in partnership with David Tomchak and provide expertise and funding during the research phase. 

A collaborative project bringing together local and international news publishers and technologists, the pilot announced in July will assess how Web3 can be used to help build ongoing trust and develop new sources of revenue for news publishers and content producers.

The project, led by David Tomchak, a visiting policy fellow at the Oxford Internet Institute, will be implemented between October and December 2022 and will bring together local and international news publishers and technologists to research practical applications of decentralized technologies for the publishing industry. 

The primary outcome of the research part of the pilot is to provide learning and a space to share knowledge between media and Web3 industries. The resulting blueprint will include a technical roadmap for product development and will be available for public consultation.

Ursula O’Kuinghttons, director of communications and partnerships at Web3 Foundation, said, ”We feel strongly that Web3 can play a leading role in modernizing how digital news will be created, provided, distributed, and monetized in the future. The proliferation of centralized social media channels has made it hard for people to identify trusted news sources, and this project can play a leading role in addressing those concerns.”

Thanks to the support from the Web3 Foundation, Wan-Ifra will provide funds to its members interested in participating in the project. The bursaries, ranging between Euro 1,500 and Euro 4,000, will compensate members for the time they will commit to the project.

Wan-Ifra members interested in participating in the project are invited to fill in the application form before 11 September 2022, 0329 hrs IST.

The project management team will select a maximum of three media organizations, members of Wan-Ifra, to start the pilot at the beginning of October.

“It is crucial to understand as soon as possible the implications of Web3 for publishers in the future. The only way to be relevant in our research and conclusions is to involve our members as early as possible in the process. We are proud and grateful to the Web3 Foundation for supporting us in doing so,”commented Stephen Fozard, project director, Global Alliance for Media Innovation at Wan-Ifra (GAMI).

Amon other important trends in the industry, Web3 will be one of the many topics on the World News Media Congress program to be held in Zaragoza from 28-30 September 2022.

Wan-Ifra, the World Association of News Publishers, is the global organization of the world’s press. Web3 Foundation funds research and development teams building the technology stack of the decentralized web. It was established in Zug, Switzerland, by Ethereum co-founder and former chief technology officer Gavin Wood. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here