Nirmala Offset Printers and Traders to enter packaging by January 2020

Vijayawada printer sees future in pharma & industrial packaging

PVG Bhaskar,

Based in Gandhi Nagar, Vijayawada, Nirmala Offset Printers and Traders was established in 1948. The business, started with letterpress printing work by Narayana Murthy, was called Nirmala Printers at the time. In 1985, Murthy’s son, PVG Bhaskar, joined the business and renamed it Nirmala Offset Printers and Traders. Today, Bhaskar runs the company with a staff strength of 30. PVG Bhaskar is also joined by his son, Harshit Bhaskar, who looks after the production part of the business.

Nirmala Offset is primarily a a multicolor printer of wedding cards, retail magazines, brochures, wallpapers and calendars. The company is well known for printing the yearly Telugu Panchangam calendar. “We are well known all over Andhra Pradesh for printing the Telugu Panchangam calendar. Besides this, we have our own wedding card manufacturing unit, which supplies to Andhra Pradesh, Telangana as well as Odisha,” says PVG Bhaskar.

PVG Bhaskar’s card manufacturing firm, Nimala Cards and Stationery, manufactures cards under the ‘Raja’ brand name. Talking about the printing market in Vijayawada, he tells us that although there is demand for printing jobs, the future lies is packaging.

“We want to diversify to packaging for which we plan to buy some good machines soon. There is immense scope for packaging jobs in Vijayawada while the players in this space are just a handful. So, I believe we can create good demand in packaging if we enter this vertical. In Andhra, verticals like agricultural products and pharma are huge. However, there is a lack of infrastructure in the packaging space and that’s what we want to tap. If we have to survive in this highly competitive market, packaging is the next thing to do,” shares PVG Bhaskar.

Although PVG Bhaskar has not finalized on the brands of the equipment in which he wants to invest, he says there are a few names in his mind, which he refused to disclose. Nevertheless, he wants to enter the packaging space in full strength by January 2020. In the press segment, Nirmala Offset has a Mitsubishi Daiya 2F 4-color press, which is a used machine and also a used Mitsubishi single-color press. In addition, the unit has two die-punching and two foiling machines – both from Heidelberg. There is also an Indian-made UV coating machine and a Sanyo folding machine for postpress and binding work.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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