Nirmala Offset Printers and Traders to enter packaging by January 2020

Vijayawada printer sees future in pharma & industrial packaging

PVG Bhaskar, owner of Nirmala Offset Printers and Traders
PVG Bhaskar,

Based in Gandhi Nagar, Vijayawada, Nirmala Offset Printers and Traders was established in 1948. The business, started with letterpress printing work by Narayana Murthy, was called Nirmala Printers at the time. In 1985, Murthy’s son, PVG Bhaskar, joined the business and renamed it Nirmala Offset Printers and Traders. Today, Bhaskar runs the company with a staff strength of 30. PVG Bhaskar is also joined by his son, Harshit Bhaskar, who looks after the production part of the business.

Nirmala Offset is primarily a a multicolor printer of wedding cards, retail magazines, brochures, wallpapers and calendars. The company is well known for printing the yearly Telugu Panchangam calendar. “We are well known all over Andhra Pradesh for printing the Telugu Panchangam calendar. Besides this, we have our own wedding card manufacturing unit, which supplies to Andhra Pradesh, Telangana as well as Odisha,” says PVG Bhaskar.

PVG Bhaskar’s card manufacturing firm, Nimala Cards and Stationery, manufactures cards under the ‘Raja’ brand name. Talking about the printing market in Vijayawada, he tells us that although there is demand for printing jobs, the future lies is packaging.

“We want to diversify to packaging for which we plan to buy some good machines soon. There is immense scope for packaging jobs in Vijayawada while the players in this space are just a handful. So, I believe we can create good demand in packaging if we enter this vertical. In Andhra, verticals like agricultural products and pharma are huge. However, there is a lack of infrastructure in the packaging space and that’s what we want to tap. If we have to survive in this highly competitive market, packaging is the next thing to do,” shares PVG Bhaskar.

Although PVG Bhaskar has not finalized on the brands of the equipment in which he wants to invest, he says there are a few names in his mind, which he refused to disclose. Nevertheless, he wants to enter the packaging space in full strength by January 2020. In the press segment, Nirmala Offset has a Mitsubishi Daiya 2F 4-color press, which is a used machine and also a used Mitsubishi single-color press. In addition, the unit has two die-punching and two foiling machines – both from Heidelberg. There is also an Indian-made UV coating machine and a Sanyo folding machine for postpress and binding work.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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