Wallpaper offering by Xeikon and Ahlstrom collaboration

Xeikon and Ahlstrom to exhibit at Fespa Global Print Expo 2023

The Peel & Up range includes 100% PVC-free satin and matt media

Wallpaper has been around for a few centuries. But during the past twenty years, it has undergone an exciting reinvention. Driven by the global hype of “everything can and will be customized”, so-called single-wall solutions have become an interior design must have. Putting up, and removing, wallpaper can be quite an effort prompting consumers to seek professional help. This, of course, increases the cost of the final product: a decorated wall. 

Ahlstrom has overcome a lot of the challenges of applying and removing wallpaper with its a new range of self-adhesive nonwovens. In fact, wallpaper can now be easily swapped, enabling consumers to confidently fully customize and redecorate walls themselves.

Ahlstrom’s WallStar Digital Peel & Up range makes decoration quick and effortless, even for a novice home decorator. No glue or special equipment is needed. It’s easy to reposition during installation and also straightforward to remove. The user can simply peel away the wallpaper of the release liner and apply it to the wall. Trouble-free removability enables smooth repositioning or replacement with a different design. No adhesive is left on the wall after removal. The Peel & Up range includes 100% PVC-free satin and matt media.

WallStar Digital Peel & Up is specifically designed to be printed using a Xeikon digital color press. The Xeikon wall decoration solution, based on the Xeikon CX500 digital press, uses dry toner technology. The ability to print with five colors delivers design flexibility. Dry toner print technology stands for superior quality images and complies with all necessary regulations with regard to indoor emissions in the building industry.  

Anna Brikh, product manager at Ahlstrom, comments,” As a substrate supplier we are literally in between the print and the consumer. The substrate has to bring those two worlds together, meeting market demands and ensuring the state-of-the-art quality of the end product. With our range of nonwovens for wall decor, we have always been looking to provide printers and consumers with high-quality and easy-to-use materials. We believe that WallStar Digital Peel & Up is an important step forward to meet the ongoing customization trends in the decoration markets.”

“Digital print stands for printing whatever you need, whenever you need it”, says Dimitri Van Gaever, Xeikon’s director of segment marketing for the decoration markets, “We are delighted to be the partner of choice in this kind of development by leading industry players like Ahlstrom. We were very keen to test the Peel & Up range on our CX-series for wall deco as soon as possible. We believe it can become a game changer for the wall deco markets.”

Both Ahlstrom and Xeikon will be exhibiting at the upcoming Fespa Global Print Expo 2023, on stand B2 A20, 23-26 May in Munich, Germany.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here