HP and Ranpath Group reinvent digital printing in Sri Lanka with HP Indigo 12000 digital press

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HP Inc, the market leader in digital printing, has installed the first HP Indigo 12000 Digital Press at Ranpath Group, a leading printing solution provider in South-East Asia. An early adopter of technology, Ranpath Group has installed the HP Indigo 12000 at its Colombo facility. The new HP Indigo 12000 Digital Press produces the widest range of commercial applications with breakthrough print quality, high productivity, and broad versatility. It delivers a new level of printing capabilities that open unique, high-value opportunities for the digital printing business.

Enabled by HP Indigo’s Liquid ElectroInk technology and unique digital offset process, prints produced on the HP Indigo 12000 Digital Press are of very high quality. Using the breakthrough LEP technology, the press delivers the smoothest and sharpest prints in the industry, matching 100% offset print quality. HP Indigo ElectroInk has an extensive digital color gamut, reaching up to 97% of PANTONE colors and using up to seven ink stations on the press.

A Appadurai, country manager, Indigo and PageWide Web Press, Graphics Solutions Business, HP Inc. India & Sri Lanka said, “The focus of offering high-quality printing solutions revolves around smooth and supreme commercial offset printing quality. The HP Indigo 12000 can enable new growth opportunities to businesses through higher value and print margins, along with the productivity and automation. Our association with Ranpath Group is proof of our continued commitment for excellence and innovation. With the latest installation of HP Indigo 12000 Digital Press, we will be revolutionizing the Sri Lankan commercial print industry in a big way. We will look forward to further strengthening our relationship and help them drive greater business growth and efficiency to fulfill their customer needs.”

A Appadurai, country manager, Indigo and PageWide Web Press, Graphics Solutions Business, HP Inc. India & Sri Lanka
A Appadurai, country manager, Indigo and PageWide Web Press, Graphics Solutions Business, HP Inc. India & Sri Lanka

As per Oran Sokol, director, HP Indigo and PWI, APJ, “At HP our focus is to provide technologies that are not only advanced and cutting edge, but also relevant to the market requirements. The Indigo 12000 Digital Press sustains commercial printers in evolving the strong-growth, high-value print markets among commercial printers which are becoming the base for a future of fully demand-customized print communications.”

Commenting on the installation, Niroon Buddhasiri, chief executive officer of Ranpath Group said, “We are excited to be among the early adopters of HP Indigo digital press. By leveraging the capabilities of the HP Indigo 12000 Digital Press, we will revolutionize the commercial printing industry in Sri Lanka. With this new technology, we will empower the brands to be more creative and drive more impactful engagement with their consumers.”

HP Indigo offers a suite of integrated solutions that simplify and automate color management and enable businesses to save time and costs with fewer color adjustments and reprints.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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