Digital Media Asia – 30-31 October 2019

Technology and digital advertising

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The WAN-IFRA APAC Committee of chief executive officers will host Digital Media Asia (DMA), in Hong Kong on 30 and 31 October 2019. This year’s program will cover new topics around technology and digital advertising.

WAN-IFRA champions impartial, accurate, and insightful coverage of the civil struggles in Hong Kong. This is a global story and a reminder of the importance of independent journalism. It is more vital than ever that leaders from the media gather to discuss the future of news against the backdrop of this extraordinary moment, in a city with a proud history of press freedom. DMA will also be a celebration of the region’s finest work and the achievements of 2019 Asian Digital Media Award winners.

Based on the latest updates and on-the-ground reports, DMA will be organized as planned in Hong Kong. Certain measures keeping travel disruptions in mind will ensure a smooth journey to Hong Kong International Airport and back.

In order to ensure the safety of delegates, specific arrangements have been made to ensure the conference runs smoothly. While the situation in Hong Kong will be closely monitored, attendees may likewise keep up-to-date with the latest developments and announcements here.

Early bird registrations by 30 September will get 10% discount on the ticket and a free night’s stay at the conference hotel.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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