Digital Media Asia – 30-31 October 2019

Technology and digital advertising

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The WAN-IFRA APAC Committee of chief executive officers will host Digital Media Asia (DMA), in Hong Kong on 30 and 31 October 2019. This year’s program will cover new topics around technology and digital advertising.

WAN-IFRA champions impartial, accurate, and insightful coverage of the civil struggles in Hong Kong. This is a global story and a reminder of the importance of independent journalism. It is more vital than ever that leaders from the media gather to discuss the future of news against the backdrop of this extraordinary moment, in a city with a proud history of press freedom. DMA will also be a celebration of the region’s finest work and the achievements of 2019 Asian Digital Media Award winners.

Based on the latest updates and on-the-ground reports, DMA will be organized as planned in Hong Kong. Certain measures keeping travel disruptions in mind will ensure a smooth journey to Hong Kong International Airport and back.

In order to ensure the safety of delegates, specific arrangements have been made to ensure the conference runs smoothly. While the situation in Hong Kong will be closely monitored, attendees may likewise keep up-to-date with the latest developments and announcements here.

Early bird registrations by 30 September will get 10% discount on the ticket and a free night’s stay at the conference hotel.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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