Digital Media Asia 2019 masterclass – 29 October, Hong Kong

Registration open, limited seats available

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Digital Media Asia 2019 masterclass – 29 October, Hong Kong
Digital Media Asia 2019 masterclass – 29 October, Hong Kong

With the emergence of digital technology, the nature of competition has fundamentally changed — not only for the media but also among their advertising clients. Using innovative business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head-on, peel away pieces of the consumer purchasing process. The media knows it well, having been disrupted by Google and Facebook, Alibaba and Tencent, among others.

To stay relevant in this fast-changing marketplace, media publishers need to understand how consumers have changed the ways they purchase products and services, and how this affects the way marketers work and plan their advertising spend.

Based on his research at Harvard Business School and the University of Oxford, Grzegorz ‘Greg’ Piechota invites you on a journey to develop a strategy to respond to digital disruption — not only for the media companies but for clients too.

The masterclass on ‘Digital disruption and transformation of marketing: How to save the relevancy of your advertising business’ by Digital Media Asia will take place on 29 October 2019 at South China Morning Post, Hong Kong, from 9 a.m. to 5 p.m. The masterclass will begin with the session on new needs of the consumers, the second session will focus on the new needs of the marketers, the third session will discuss the new capabilities of the publishers and the last session will be on designing new products and services. The masterclass will include a mix of lecture presentations, group hands-on exercises, case studies and discussions.

The fee for Digital Media Asia conference delegates who are also WAN-IFRA members is US$ 261.92 and for non-WAN-IFRA members, it is US$ 392.88.

For non-DMA conference delegates but who are WAN-IFRA members, the fee is US$ 392.88 and for non-WAN-IFRA members, it is US$ 523.84. Contact Wilson Leong at wilson.leong@wan-ifra.org to register for the masterclass.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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