Digital Media Asia 2019 masterclass – 29 October, Hong Kong

Registration open, limited seats available

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Digital Media Asia 2019 masterclass – 29 October, Hong Kong
Digital Media Asia 2019 masterclass – 29 October, Hong Kong

With the emergence of digital technology, the nature of competition has fundamentally changed — not only for the media but also among their advertising clients. Using innovative business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head-on, peel away pieces of the consumer purchasing process. The media knows it well, having been disrupted by Google and Facebook, Alibaba and Tencent, among others.

To stay relevant in this fast-changing marketplace, media publishers need to understand how consumers have changed the ways they purchase products and services, and how this affects the way marketers work and plan their advertising spend.

Based on his research at Harvard Business School and the University of Oxford, Grzegorz ‘Greg’ Piechota invites you on a journey to develop a strategy to respond to digital disruption — not only for the media companies but for clients too.

The masterclass on ‘Digital disruption and transformation of marketing: How to save the relevancy of your advertising business’ by Digital Media Asia will take place on 29 October 2019 at South China Morning Post, Hong Kong, from 9 a.m. to 5 p.m. The masterclass will begin with the session on new needs of the consumers, the second session will focus on the new needs of the marketers, the third session will discuss the new capabilities of the publishers and the last session will be on designing new products and services. The masterclass will include a mix of lecture presentations, group hands-on exercises, case studies and discussions.

The fee for Digital Media Asia conference delegates who are also WAN-IFRA members is US$ 261.92 and for non-WAN-IFRA members, it is US$ 392.88.

For non-DMA conference delegates but who are WAN-IFRA members, the fee is US$ 392.88 and for non-WAN-IFRA members, it is US$ 523.84. Contact Wilson Leong at wilson.leong@wan-ifra.org to register for the masterclass.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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