Digital Media Asia 2019 masterclass – 29 October, Hong Kong

Registration open, limited seats available

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Digital Media Asia 2019 masterclass – 29 October, Hong Kong
Digital Media Asia 2019 masterclass – 29 October, Hong Kong

With the emergence of digital technology, the nature of competition has fundamentally changed — not only for the media but also among their advertising clients. Using innovative business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head-on, peel away pieces of the consumer purchasing process. The media knows it well, having been disrupted by Google and Facebook, Alibaba and Tencent, among others.

To stay relevant in this fast-changing marketplace, media publishers need to understand how consumers have changed the ways they purchase products and services, and how this affects the way marketers work and plan their advertising spend.

Based on his research at Harvard Business School and the University of Oxford, Grzegorz ‘Greg’ Piechota invites you on a journey to develop a strategy to respond to digital disruption — not only for the media companies but for clients too.

The masterclass on ‘Digital disruption and transformation of marketing: How to save the relevancy of your advertising business’ by Digital Media Asia will take place on 29 October 2019 at South China Morning Post, Hong Kong, from 9 a.m. to 5 p.m. The masterclass will begin with the session on new needs of the consumers, the second session will focus on the new needs of the marketers, the third session will discuss the new capabilities of the publishers and the last session will be on designing new products and services. The masterclass will include a mix of lecture presentations, group hands-on exercises, case studies and discussions.

The fee for Digital Media Asia conference delegates who are also WAN-IFRA members is US$ 261.92 and for non-WAN-IFRA members, it is US$ 392.88.

For non-DMA conference delegates but who are WAN-IFRA members, the fee is US$ 392.88 and for non-WAN-IFRA members, it is US$ 523.84. Contact Wilson Leong at wilson.leong@wan-ifra.org to register for the masterclass.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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