Colorjet’s BioPrint assurance amid plastic ban

Aiming to build a greener ecosystem

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MS Dadu, chairman of Colorjet
MS Dadu, chairman of Colorjet

While we celebrated the 150th birth anniversary of the Father of the Nation on 2 October 2019, we also marked the completion of 5 years of the Swachh Bharat mission. On this remarkable day, the prime minister of India also made an announcement regarding his vision of making India plastic-free.

With the buzz surrounding the possible ban on single-use plastics, the country’s citizens are concerned about the implications of the decision and are questioning the sustainability of various businesses owing to these major changes. One of these speculators belongs to one of the oldest marketing industries, the outdoor advertising and signage sector.

With rumors surrounding the ban on flex and banners, the buzz is around the future of digital print business in India. Will flex be banned for sure? What are the alternatives? What pressure do these alternatives put on the bottom line of the print businesses? Who can offer these alternatives? How can I find a trusted partner? The question-list is endless.

In lieu of this ambiguous scenario, Colorjet, the manufacturer of digital inkjet printers, as per IDC Q2 2019, is coming forward to assure the sustainability of the print business with its BioPrint technology. MS Dadu, chairman of ColorJet says, “CIL constantly innovates and strives to provide the best of the print solutions for their customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing sustainable print solutions under solvent, eco-solvent, UV and soft signage segments.”

Smarth Bansal, deputy general manager of Colorjet
Smarth Bansal, deputy general manager of Colorjet

ColorJet assures a sustainable and secure print business with its BioPrint technology, which is specially created for prints on bio-degradable and 100% recyclable fabric media. Smarth Bansal, deputy general manager of ColorJet says, “Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business ecosystem. With Colorjet’s BioPrint technology, we offer future-proof sustainable solutions to all the print business problems. BioPrint is business-friendly as well. Our GreenTech is compliant with all international print standards. We had anticipated this scenario 7 years ago and have been working on our products to be future-ready.”

Moreover, being an EPR Partner, ColorJet also works under the guidelines of CPCB, Ministry of Environment, Forest and Climate change, Government of India, in fulfilling the extended producers’ responsibility with an aim to contribute towards building a greener ecosystem.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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