Colorjet’s BioPrint assurance amid plastic ban

Aiming to build a greener ecosystem

MS Dadu, chairman of Colorjet
MS Dadu, chairman of Colorjet

While we celebrated the 150th birth anniversary of the Father of the Nation on 2 October 2019, we also marked the completion of 5 years of the Swachh Bharat mission. On this remarkable day, the prime minister of India also made an announcement regarding his vision of making India plastic-free.

With the buzz surrounding the possible ban on single-use plastics, the country’s citizens are concerned about the implications of the decision and are questioning the sustainability of various businesses owing to these major changes. One of these speculators belongs to one of the oldest marketing industries, the outdoor advertising and signage sector.

With rumors surrounding the ban on flex and banners, the buzz is around the future of digital print business in India. Will flex be banned for sure? What are the alternatives? What pressure do these alternatives put on the bottom line of the print businesses? Who can offer these alternatives? How can I find a trusted partner? The question-list is endless.

In lieu of this ambiguous scenario, Colorjet, the manufacturer of digital inkjet printers, as per IDC Q2 2019, is coming forward to assure the sustainability of the print business with its BioPrint technology. MS Dadu, chairman of ColorJet says, “CIL constantly innovates and strives to provide the best of the print solutions for their customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing sustainable print solutions under solvent, eco-solvent, UV and soft signage segments.”

Smarth Bansal, deputy general manager of Colorjet
Smarth Bansal, deputy general manager of Colorjet

ColorJet assures a sustainable and secure print business with its BioPrint technology, which is specially created for prints on bio-degradable and 100% recyclable fabric media. Smarth Bansal, deputy general manager of ColorJet says, “Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business ecosystem. With Colorjet’s BioPrint technology, we offer future-proof sustainable solutions to all the print business problems. BioPrint is business-friendly as well. Our GreenTech is compliant with all international print standards. We had anticipated this scenario 7 years ago and have been working on our products to be future-ready.”

Moreover, being an EPR Partner, ColorJet also works under the guidelines of CPCB, Ministry of Environment, Forest and Climate change, Government of India, in fulfilling the extended producers’ responsibility with an aim to contribute towards building a greener ecosystem.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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