Colorjet’s BioPrint assurance amid plastic ban

Aiming to build a greener ecosystem

MS Dadu, chairman of Colorjet
MS Dadu, chairman of Colorjet

While we celebrated the 150th birth anniversary of the Father of the Nation on 2 October 2019, we also marked the completion of 5 years of the Swachh Bharat mission. On this remarkable day, the prime minister of India also made an announcement regarding his vision of making India plastic-free.

With the buzz surrounding the possible ban on single-use plastics, the country’s citizens are concerned about the implications of the decision and are questioning the sustainability of various businesses owing to these major changes. One of these speculators belongs to one of the oldest marketing industries, the outdoor advertising and signage sector.

With rumors surrounding the ban on flex and banners, the buzz is around the future of digital print business in India. Will flex be banned for sure? What are the alternatives? What pressure do these alternatives put on the bottom line of the print businesses? Who can offer these alternatives? How can I find a trusted partner? The question-list is endless.

In lieu of this ambiguous scenario, Colorjet, the manufacturer of digital inkjet printers, as per IDC Q2 2019, is coming forward to assure the sustainability of the print business with its BioPrint technology. MS Dadu, chairman of ColorJet says, “CIL constantly innovates and strives to provide the best of the print solutions for their customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing sustainable print solutions under solvent, eco-solvent, UV and soft signage segments.”

Smarth Bansal, deputy general manager of Colorjet
Smarth Bansal, deputy general manager of Colorjet

ColorJet assures a sustainable and secure print business with its BioPrint technology, which is specially created for prints on bio-degradable and 100% recyclable fabric media. Smarth Bansal, deputy general manager of ColorJet says, “Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business ecosystem. With Colorjet’s BioPrint technology, we offer future-proof sustainable solutions to all the print business problems. BioPrint is business-friendly as well. Our GreenTech is compliant with all international print standards. We had anticipated this scenario 7 years ago and have been working on our products to be future-ready.”

Moreover, being an EPR Partner, ColorJet also works under the guidelines of CPCB, Ministry of Environment, Forest and Climate change, Government of India, in fulfilling the extended producers’ responsibility with an aim to contribute towards building a greener ecosystem.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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