While we celebrated the 150th birth anniversary of the Father of the Nation on 2 October 2019, we also marked the completion of 5 years of the Swachh Bharat mission. On this remarkable day, the prime minister of India also made an announcement regarding his vision of making India plastic-free.
With the buzz surrounding the possible ban on single-use plastics, the country’s citizens are concerned about the implications of the decision and are questioning the sustainability of various businesses owing to these major changes. One of these speculators belongs to one of the oldest marketing industries, the outdoor advertising and signage sector.
With rumors surrounding the ban on flex and banners, the buzz is around the future of digital print business in India. Will flex be banned for sure? What are the alternatives? What pressure do these alternatives put on the bottom line of the print businesses? Who can offer these alternatives? How can I find a trusted partner? The question-list is endless.
In lieu of this ambiguous scenario, Colorjet, the manufacturer of digital inkjet printers, as per IDC Q2 2019, is coming forward to assure the sustainability of the print business with its BioPrint technology. MS Dadu, chairman of ColorJet says, “CIL constantly innovates and strives to provide the best of the print solutions for their customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing sustainable print solutions under solvent, eco-solvent, UV and soft signage segments.”
ColorJet assures a sustainable and secure print business with its BioPrint technology, which is specially created for prints on bio-degradable and 100% recyclable fabric media. Smarth Bansal, deputy general manager of ColorJet says, “Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business ecosystem. With Colorjet’s BioPrint technology, we offer future-proof sustainable solutions to all the print business problems. BioPrint is business-friendly as well. Our GreenTech is compliant with all international print standards. We had anticipated this scenario 7 years ago and have been working on our products to be future-ready.”
Moreover, being an EPR Partner, ColorJet also works under the guidelines of CPCB, Ministry of Environment, Forest and Climate change, Government of India, in fulfilling the extended producers’ responsibility with an aim to contribute towards building a greener ecosystem.