Kisan Printers and Traders acquired Konica Minolta C6085

Saharanpur's Kisan Printers and Traders ups digital volumes with AccurioPress C6085

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Kisan printers and traders
Divakar Singh (extreme left) with the Konica Minolta AccurioPress C6085

Saharanpur, Uttar Pradesh-based Kisan Printers and Traders, has significantly increased its digital print volumes in little over one year since they installed a brand-new high-speed Konica Minolta AccurioPress C6085. Kisan Printers and Traders caters to customers from the city of Saharanpur and nearby areas. It prints labels for customers in the pharmaceutical industry and items such as brochures, leaflets, business cards, among others.

“Before we bought the C6085, customers in Saharanpur and nearby areas had to go to Delhi or Noida or Ghaziabad to get their short-run jobs printed. We saw an opportunity here and decided to get a high-speed digital production printer. Now, customers do not have to travel outside Saharanpur to get their jobs printed,” says Divakar Singh, one of Kisan Printers and Traders owners.
Before acquiring the C6085, they were supposed to work on a slower-speed digital printer from Konica Minolta, the AccurioPress C2070. This older press is no longer in service now.

“We have been using Konica Minolta ever since we started our digital printing business about four years ago. We started with the C2070, used it for about two and half years, and then graduated to C6085. We are delighted with Konica Minolta’s after-sales service,” Singh adds.

In the previous avatar, Kisan Printers and Traders was known as Kisan Printing Press, and it was founded in 1967 and offered only offset printing services. Kisan Printers and Traders still provides offset printing services and operates two 4-color Komori presses. It also has an in-house pre-press department.

Offset volume flat, digital rising

According to Singh, in recent years, Kisan Printers and Traders have seen minimal growth in offset volumes and sharp growth in digital volumes. However, its offset segment still generates higher absolute volumes; it is the digital department where the real growth is happening.

“Our digital print volumes have grown by 20% every year since the last couple of years. On the other hand, our offset volumes have been stagnant. This trend is likely to continue, and that is why we are planning to add an even faster digital press, most likely next year. We are looking at AccurioPress C14000 or C12000,” Singh says.

Business back to pre-COVID levels

Kisan Printers and Traders was impacted by the lockdown for about two months when its operations were almost zero. However, things are now back to normal.

“Yes, we were impacted by the lockdown for about the initial two months or so. Since then, we have seen a gradual recovery in print volumes as things have opened up. As of March, we are back to last year’s levels. We are making about 60,000 impressions every month. We expect the recovery to continue and hope the 2021-2022 financial year will be very good,” Singh concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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