BillerudKorsnäs invests in recycling

Strategies against single use plastic

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BillerudKorsnäs invested in recycling with the acquistion of a minority holding in the innovative company, Recycl3R. The company has developed a digital solution to increase recycling rates of single use packaging. The investment is made by BillerudKorsnäs’ wholly owned subsidiary BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that will influence the future for packaging.

Waste production is one of the largest environmental problems that society faces today, and solving it is a big challenge. In Europe alone, 240 million tons of waste is produced but only 44% of it is recycled. Ivan Gonzalez, environmental lawyer and co-founder of Recycl3R said, “BillerudKorsnäs shares our vision of solving this global challenge and is an excellent partner and investor for Recycl3R.”

Recycl3R builds a database with information about the packaging material used for different consumer products. The company also understands the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution also makes it possible for producers and distributors to give consumers incentive to recycle more with gamification and by connecting value such as deposits or loyalty points to the different packaging materials.

The Recycl3R team has a background in environmental consulting, and the system was developed partly within the European ‘TagitSmart’ project. It has caught the interest of international retailers and brands with a mission to get more material back into recycling streams. Carrefour Spain has implemented the solution.

Martin Neselius, Venture manager at BillerudKorsnäs Venture says, “Packaging recycling is an area that we believe will be increasingly important in order to solve the environmental challenges ahead. Sustainability and digitalization connected to packaging are strategic focus-areas for BillerudKorsnäs Venture, and Recyc3R presents a very interesting opportunity based on their combined expertise in both areas.

“There are already steps taken towards legislation and restrictions regarding single use products, and we believe this development will continue. There is still a lot of work to do in order to ensure that more packaging enters the recycling stream and is recycled into new products. Recycl3R’s product supports increased and cleaner recycling streams for this purpose.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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