BillerudKorsnäs invests in recycling

Strategies against single use plastic

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BillerudKorsnäs invested in recycling with the acquistion of a minority holding in the innovative company, Recycl3R. The company has developed a digital solution to increase recycling rates of single use packaging. The investment is made by BillerudKorsnäs’ wholly owned subsidiary BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that will influence the future for packaging.

Waste production is one of the largest environmental problems that society faces today, and solving it is a big challenge. In Europe alone, 240 million tons of waste is produced but only 44% of it is recycled. Ivan Gonzalez, environmental lawyer and co-founder of Recycl3R said, “BillerudKorsnäs shares our vision of solving this global challenge and is an excellent partner and investor for Recycl3R.”

Recycl3R builds a database with information about the packaging material used for different consumer products. The company also understands the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution also makes it possible for producers and distributors to give consumers incentive to recycle more with gamification and by connecting value such as deposits or loyalty points to the different packaging materials.

The Recycl3R team has a background in environmental consulting, and the system was developed partly within the European ‘TagitSmart’ project. It has caught the interest of international retailers and brands with a mission to get more material back into recycling streams. Carrefour Spain has implemented the solution.

Martin Neselius, Venture manager at BillerudKorsnäs Venture says, “Packaging recycling is an area that we believe will be increasingly important in order to solve the environmental challenges ahead. Sustainability and digitalization connected to packaging are strategic focus-areas for BillerudKorsnäs Venture, and Recyc3R presents a very interesting opportunity based on their combined expertise in both areas.

“There are already steps taken towards legislation and restrictions regarding single use products, and we believe this development will continue. There is still a lot of work to do in order to ensure that more packaging enters the recycling stream and is recycled into new products. Recycl3R’s product supports increased and cleaner recycling streams for this purpose.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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