Bartaman’s Cromoman 4 x1 press and Ferag mailroom in production

Print and mailroom tech for Indian news requirements


Bartaman Patrika, an Indian Bengali daily newspaper based in Kolkata, has invested in a manroland web systems (recently renamed manroland Goss websystems) Cromoman 4 x 1 newspaper press with three towers for printing up to 24 broadsheet pages in full color. The daily has also opted for Ferag mailroom technology to evacuate the copies from the pressroom and get them ready for distribution in stacked bundles. The newly built and fully re-equipped printing plant began operation in May 2019.

Founded in 1984, Bartaman Patrika has become the second-largest daily newspaper in the Indian state of West Bengal. Published in Bengali, the newspaper appears in five different regional editions and claims a circulation totaling more than 670,000 copies (2017). There are five printing sites — Kolkata, Malda, Midnapore, Burdwan and Siliguri.

Regional daily newspapers in various Indian languages (Bengali, Hindi, Urdu, Tamil and Sanskrit) have seen annual growth averaging 8% in recent years; nine out of 10 largest Indian dailies are regional newspapers. The country’s size and occasionally difficult logistics circumstances gave rise to numerous newspaper printing plants producing regional editions mainly on smaller, Indian-built presses.

Fits Indian requirements

In 2018, Bartaman invested in a Manroland Cromoman 4 x 1 newspaper press with three towers for printing up to 24 pages in full color at a time. The machine is designed to stand on a ground floor to fit inside existing production premises, tolerant of fluctuating power supply voltage, and capable of handling the newsprint paper available in India.

Ferag mailroom

Bartaman has also invested in a mailroom system by Ferag in its Kolkata plant. The investment includes two HPS High Performance Stacker stack turners, two JobStrap N-RT strapping units with AVT SA03 foil wrapping machines, a 63-metre-long HPC paced conveyor line for linking the transfer station at the press output, two stack turners and a separate outfeed station. The new Cromoman is and mailroom system is now operating with the HPC High Performance Conveyor, HPS High Performance Stacker and JobStrap modules.

Abhijit Bhattacharya, director, Bartaman said, “The selection criteria for mailroom technology included the suppliers’ production operations, their hardware and software technical solutions, and the services on offer both during and after installation. After visiting several Ferag users and on account of feedback received, the Ferag mailroom system could be seen as superior to all the other systems available.”

Bhattacharya continued, “Output is excellent. Even the most minor of problems were solved promptly and with the necessary support from Ferag engineers. All in all, we see it as total endorsement of our decision to invest in this system.”

Edited by Indian Printer and Publisher

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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