Trelleborg at WAN IFRA 2019, 18-19 September, Delhi

Offset printing blankets for the newspaper industry

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Printing solutions by Trelleborg, a provider of polymer solutions, continue to offer capabilities of offset printing blankets for the newspaper industry. Visitors to WAN IFRA 2019, from 18 to 19 September 2019, Delhi, India, will be able to discover how printers can benefit from these offerings by Trelleborg in offset printing.

Maniraju Bora, director – Sales and Technical for the South West Asia region, Trelleborg said, “We are embracing the challenges of newspaper printers in India and engaging with experts on the field to be able to support the severe requirement of high speed printing presses. We are not only supplying the printers with fast solutions but we are also supporting them with an expert team.

“The Trelleborg team has grown bigger than before. Apart from Sandeep Gupta, manager of sales and technical in India and Nepal and myself, the team now includes Kalyan Mushti, who joined our team as the technical manager responsible for the Indian market. Mushti with his long experience in the newspaper market supports our presence and focus in the newspaper and publication market.”

Tailored solutions for Indian printers

Trelleborg tailors offset printing blanket solutions to suit Indian printers’ requirements and over the last few years the company has been working closely with newspaper groups to understand the needs of their pressrooms and how blanket solutions can improve productivity while maintaining consistent quality and cost.

“Products such as Trelleborg’s Vulcan Metal Times, Vulcan 202, Vulcan Royal Web, Rollin Graffity Plus and Rollin Hipage are household names amongst newspaper printers in other countries and we are now launching them in India with modifications to local requirements,” Bora added.

Customized printing blankets

Trelleborg has developed several easy-to-use, downloadable software tools, including a ‘configuration’ product that lets users select the correct blanket by entering the application sector, such as web coldset, web heatset, single-width, double-width, combi or UV. Trelleborg has a well established network of experienced dealing partners throughout India that provide local, on-site support and the company has developed a dealer locator mobile application that offers a simple way of finding the nearest dealer.

“The comprehensive work carried out at Trelleborg’s R&D facilities at the Lodi Vecchio manufacturing facility in Italy has created offset blanket solutions that match the specific needs of the Indian newspaper market,” Bora explained.

“Printers need the flexibility to customize blankets according to the type of stock they are handling, the press being used and other relevant factors such as press age, etc. Trelleborg’s mission is to provide the Indian printing industry with training, advice and after-sales support that is unrivalled. The blanket is crucial to the profitability of the press and we increasingly help newspaper groups use blanket technology to reduce cost-per-copy on their presses. Our experts provide training on selecting the correct blanket, settings on the press, and maintenance and storage of fabric-backed and metal-backed products.

“An in-depth knowledge is becoming even more important because of the rapidly changing landscape in the industry. For instance, the growing use of different stocks that have their own surface characteristics, the implementation of UV/LED, high-density pigment inks, neutral founts, FM screening, coatings, primers and more have a major impact on the printing process and the printing blanket,” Bora concluded.

Visitors to WAN IFRA 2019 will see all these products and solutions as well as meet the team including Maniraju Bora, Sandeep Gupta and Kalyan Mushti at Trelleborg Stand 1.3.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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