Electronics For Imaging (EFI) has named finance executive Grant Fitz as its new chief financial officer (CFO). Fitz replaces long-time EFI executive Marc Olin, who will assume the chief operation officer (COO) role at EFI. Fitz brings nearly 30 years of financial and operational experience overseeing accounting, business support, and financial planning and analysis in the print marketing, tech and automotive fields.
“Having worked with Grant at Xerox, I know him to be a thoughtful and insightful executive and a dynamic, resourceful CFO,” said EFI chairman and chief executive officer Jeff Jacobson. “I am excited to have him join our team to establish new financial strategies that give us the ability to drive deeper engagement and even stronger innovation in our customer offerings.”
Fitz comes to EFI from Valassis, a print and digital marketing technology and consumer engagement company, where he also served as the chief financial officer. Prior to that, he was the corporate vice president and chief financial officer at Xerox Technology.
Fitz also held a number of senior leadership positions at General Motors, both in Europe and the United States, and served as GM’s first chief risk officer. He also worked as the senior vice president and chief financial officer of Nexteer Automotive, a global automotive steering systems company.