Grant Fitz hired as EFI’s new chief financial officer

Fitz replaces long-time EFI executive Marc Olin

105
Grant Fitz hired as EFI's new chief financial officer
Grant Fitz hired as EFI's new chief financial officer

Electronics For Imaging (EFI) has named finance executive Grant Fitz as its new chief financial officer (CFO). Fitz replaces long-time EFI executive Marc Olin, who will assume the chief operation officer (COO) role at EFI. Fitz brings nearly 30 years of financial and operational experience overseeing accounting, business support, and financial planning and analysis in the print marketing, tech and automotive fields.

“Having worked with Grant at Xerox, I know him to be a thoughtful and insightful executive and a dynamic, resourceful CFO,” said EFI chairman and chief executive officer Jeff Jacobson. “I am excited to have him join our team to establish new financial strategies that give us the ability to drive deeper engagement and even stronger innovation in our customer offerings.”

Fitz comes to EFI from Valassis, a print and digital marketing technology and consumer engagement company, where he also served as the chief financial officer. Prior to that, he was the corporate vice president and chief financial officer at Xerox Technology.

Fitz also held a number of senior leadership positions at General Motors, both in Europe and the United States, and served as GM’s first chief risk officer. He also worked as the senior vice president and chief financial officer of Nexteer Automotive, a global automotive steering systems company.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here