Media Expo New Delhi edition rescheduled

To be held from 3-5 September 2021

By
IPP Desk
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Media Expo

The New Delhi edition of the Media Expo has been rescheduled to take place from 3-5 September 2021 at India Expo Mart, Greater Noida, while the Mumbai edition continues to be on schedule. The 2021 editions of Media Expo will continue to bring the entire value chain of the Indian advertising industry under one roof.


As India gears up to slowly but surely resume trade operations as per the government’s phased re-opening, the key objective of reaching out and luring consumers will gain prominence, leading to progressive changes in advertising industry.

Media Expo
Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings

“Personal touch and strong recall value that advertising mediums like indoor, OOH, and signage offer will remain irreplaceable and looking at the new opportunities in 2021, it would be crucial for advertisers to re-engage with their audiences through physical advertising mediums and stay in tune with the dynamic changes that will be brought about with the rise of programmatic OOH, display formats, and innovations. Providing a trusted business platform for advancements in these segments, our shows Media Expo Mumbai and New Delhi in the year 2021 will act as significant platforms for reviving trade discussions and highlighting innovations in the sector,” shared Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings.

Media Expo Mumbai to be on schedule

After the recent edition hosted in February 2020, the next edition in Mumbai is set to be hosted from 4 – 6 March 2021 and continues to be on schedule in bringing together the most sought after companies from the media and advertising industry. Both the Mumbai and the New Delhi editions of Media Expo will have exhibitors presenting various solutions covering product categories like printers, POPs, and danglers, point of sale display, window display, promotional signage, in-store signage, fabricating/finishing & decorating machines and equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-led and neon, printing inks, and 3D printers and many more.

Media ExpoVisiting the fair will be beneficial for brand marketers, designers and consultants, ad agencies, media agencies, and retailers as they will be exposed to new-age alternatives of products and technologies, leading to reconnecting businesses in the advertising signage industry.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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