Media Expo New Delhi edition rescheduled

To be held from 3-5 September 2021

203
Media Expo

The New Delhi edition of the Media Expo has been rescheduled to take place from 3-5 September 2021 at India Expo Mart, Greater Noida, while the Mumbai edition continues to be on schedule. The 2021 editions of Media Expo will continue to bring the entire value chain of the Indian advertising industry under one roof.


As India gears up to slowly but surely resume trade operations as per the government’s phased re-opening, the key objective of reaching out and luring consumers will gain prominence, leading to progressive changes in advertising industry.

Media Expo
Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings

“Personal touch and strong recall value that advertising mediums like indoor, OOH, and signage offer will remain irreplaceable and looking at the new opportunities in 2021, it would be crucial for advertisers to re-engage with their audiences through physical advertising mediums and stay in tune with the dynamic changes that will be brought about with the rise of programmatic OOH, display formats, and innovations. Providing a trusted business platform for advancements in these segments, our shows Media Expo Mumbai and New Delhi in the year 2021 will act as significant platforms for reviving trade discussions and highlighting innovations in the sector,” shared Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings.

Media Expo Mumbai to be on schedule

After the recent edition hosted in February 2020, the next edition in Mumbai is set to be hosted from 4 – 6 March 2021 and continues to be on schedule in bringing together the most sought after companies from the media and advertising industry. Both the Mumbai and the New Delhi editions of Media Expo will have exhibitors presenting various solutions covering product categories like printers, POPs, and danglers, point of sale display, window display, promotional signage, in-store signage, fabricating/finishing & decorating machines and equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-led and neon, printing inks, and 3D printers and many more.

Media ExpoVisiting the fair will be beneficial for brand marketers, designers and consultants, ad agencies, media agencies, and retailers as they will be exposed to new-age alternatives of products and technologies, leading to reconnecting businesses in the advertising signage industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here