15th Printpack India overcomes challenges

Industry and economic revival beat the heat and Covid-19

The inauguration ceremony of the 15th Printpack India exhibition. Photo Ipama

Despite many obstructions in the execution of the project and postponement on two different occasions due to the Covid-19 pandemic and lockdowns in the country, the Printpack exhibition booked a total area of 60,340 square meters for the just-concluded exhibition from 26 to 30 May 2022. 

It is not easy to travel in 45C, but the industry showed trust in the Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA), the organizers of the 15th Printpack India Exhibition at India Expo Centre, Greater Noida.

Rakesh Sodhi, president Ipama. Photo Ipama

“The overwhelming support received from the exhibitors has given us the strength to take up even more challenging jobs in the future. Thanks a lot, to the Industry Colleagues, Exhibitors, Visitors, Staff, and the Venue for the grand success of 15th Printpack India,” said Rakesh Sodhi, president Ipama in a press release from the organizers.

Visitors with the intent to grow their businesses responded by coming out in great numbers and the organizers say that there were many many visitors from overseas markets as well. We met visitors from as far away as Algeria. The organizers estimate that sales of Rs 2,000 crore (US$ 260 million) were transacted at the show in the first four days. 

487 companies participated with their latest technology-based machines and other related products. The exhibition included printing, packaging and flexible packaging, corrugation, label printing, screen, and textile printing, signage and LED curing, paper, and non-woven bags, pre-press, offset and digital printing, post-press, finishing, book-binding, stationery, converting equipment, and a range of business services and software. The exhibition was comprehensive with old and new suppliers of consumables and spares and allied machines.

The IPAMA organizers have expressed their appreciation of the efforts of the machine and consumable manufacturers who took part in the exhibition. Its General Council members also thanked the visitors and audience for their efforts in attending and participating in the show.

It is a wholly creditable performance by the organizers who took great trouble organizing the exhibition with space for bigger stands and walkways and making provisions for the safety of the exhibitors and visitors. The operation of the event was smooth including registration, access, parking, and the availability of masks and water at the hall entrances. In a difficult time with many ambiguities and doubts, it takes courage and self-belief to organize and smoothly run an exhibition of this scale. All credit and congratulations to the organizers and to the exhibitors and visitors – who overcame several challenges to signal the revival of the industry and the Indian economy.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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