HP announces new range of digital textile printers

Simplifying digital textile printing

Vitesh Sharma, head of Sign and Graphics, HP at the unveiling of HP Stitch S series.
Vitesh Sharma, head of Sign and Graphics, HP at the unveiling of HP Stitch S series.

HP announced a new portfolio of digital textile printers, HP Stitch S500 and HP Stitch S1000 on 14 August 2019. The printer delivers fast, precise color-matching, along with efficient and simplified printing processes and are said to accelerate digital print adoption.

The HP Stitch series printers are equipped with HP Smart Printing capabilities enabling printers to achieve better control of their print operations. Powered by cloud-based technology, HP Smart Printing applications and services are designed to increase uptime, provide better line-of-sight and simplify production processes.

HP has partnered with companies in the dye-sublimation industry, from RIP vendors to thermoprocessing manufacturers, to provide customers with a holistic workflow solution that works seamlessly with HP Stitch.

Vitesh Sharma, head of Sign and Graphics, HP India, said, “The introduction of this breakthrough innovation in the textile printing industry will enable businesses to increase their production at a relatively lower cost and time. The new HP Stitch printers will redefine the dye-sublimation printing market and pave the way for more digital print transformations in the future.”

HP Stitch S500 printer

Designed specifically for high production sites, HP Stitch S500 Printer enables predictable dye sublimation color and produces less media waste for production environments. With symmetrical 2xCMYK printhead configuration and Optical Media Advance Sensor, the 64-inch printer allows saturated and reliable one pass mode for true top speed. The cost saving printer saves up to 5% floor space with frontal media loading and a spindle-less system.

The key features of the HP Stitch S500 printer include automatic detection when a color is out of gamut and get a close visual match with Pantone emulation. The printer’s capacity for large ink supplies, larger rolls, and HP’s Tension-Sensing Winder allow unattended operations—even overnight, complete with HP services and cloud fleet management tools.

HP Stitch S1000 printer

The superwide dye sublimation production printing technology of HP Stitch S1000 is claimed to produce high-quality prints in 1200 native dpi, deep black, and vivid colors. With the printing speeds up to 220 meter square an hour, the device prints high-density direct-to-fabric prints, with the Drop & Dry system. The HP Stitch S1000 printer offers easy operation with minimal manual intervention.

The HP Stitch S1000 printer provides reliable image quality with the Smart Nozzle Compensation system and the latest Optical Media Advance Sensor. It maximizes uptime with user-replaceable printheads, and preventive maintenance from HP Smart Services. The printer gives accurate colors over time, even as environmental conditions change, with the built in spectrophotometer.

The HP Stitch S500 printer is available from Rs 17 lakh onward and the HP Stitch S1000 printer is available from Rs 1.25 crore onwards.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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