High demand to exhibit and source new age media solutions

Media Expo New Delhi sold out

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The burgeoning progress of the Indian ad industry and leading show for indoor & outdoor advertising and signage, Media Expo, seem to be in sync. With the industry growing at a CAGR of 10.62%, the trade fair is breaking all exhibitor records, showcasing 13% growth. Keeping pace with the current trends of the industry, the latest edition of Media Expo will organize an insightful workshop by industry experts.

According to Denstu Aegis reports, the Indian advertising industry stands at INR 61,878 crore (US$ 8.76 billion) and is estimated to grow at a CAGR of 10.62% until 2021 to reach a market size of INR 85,250 crore (US$12.06 billion).* Reflecting the industry’s progress, Media Expo New Delhi 2019 has broken all exhibitor records with 220 exhibitors in total. The upcoming edition of the sold out show has displayed a massive leap of 13% in its exhibitor numbers, further anchoring its presence as the top sourcing platform for this industry. Spread across 18,102 square meters of exhibition area, the 45th edition also marks a 14% increase in exhibition space.

The race to make a better impression has led new age advertisers to constantly scout for various unconventional ways to hit the right sentiment of the right target audience. Media Expo as a brand is renowned to showcase technologies that lay the future trends of the industry with quality visitors looking for serious long-term business relationships. This has led many companies to seek an opportunity to display their marketing and advertising solutions that will help boost the growing segments. Companies like Hewlett-Packard, Colorjet, AT Inks, Vinod Medical Systems, Monotech, Caldron Graphics, Technova Imaging, Mehta Cad Cam, Epson India, Chanlong Manufacturing and Pioneer will be showcasing advanced solutions for the new age advertising industry.

Along with a galore of technological displays, Media Expo New Delhi will organize insightful workshops that will focus on the profit-generating solutions for different sectors within the industry. Market gurus will highlight gripping topics like ‘Digital printing: A sustainable opportunity,’ ‘3D Printing: A profitable alternative?,’ ‘Signage planning: An art,’ and ‘Digital signage: Replacing print? Or complementing and enhancing possibilities?’

Television and print together, still, take the largest share of media spends at 70% followed by digital media at 17%.* As print still remains relevant, new age advertisers are constantly upgrading the technologies used, which can cut cost and provide better quality outputs. 3D printing and sustainable printing options are the current trends with companies curious to find out various possibilities that these technologies can offer. Apart from this, signages also play a major role in brand visibility. With digital signages rapidly gaining popularity, it is important to know their effects on the long standing print industry within the country.

The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. With years of trust inculcated in both exhibitors and visitors, the show will continue to exhibit latest solutions from India and abroad, uplifting the progressive advertising market. Covering Halls 8, 9,10,11,12, and 12A, Media Expo New Delhi 2019 will open its gates on 6 September 2019.

*Source: www.adageindia.in

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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