High demand to exhibit and source new age media solutions

Media Expo New Delhi sold out


The burgeoning progress of the Indian ad industry and leading show for indoor & outdoor advertising and signage, Media Expo, seem to be in sync. With the industry growing at a CAGR of 10.62%, the trade fair is breaking all exhibitor records, showcasing 13% growth. Keeping pace with the current trends of the industry, the latest edition of Media Expo will organize an insightful workshop by industry experts.

According to Denstu Aegis reports, the Indian advertising industry stands at INR 61,878 crore (US$ 8.76 billion) and is estimated to grow at a CAGR of 10.62% until 2021 to reach a market size of INR 85,250 crore (US$12.06 billion).* Reflecting the industry’s progress, Media Expo New Delhi 2019 has broken all exhibitor records with 220 exhibitors in total. The upcoming edition of the sold out show has displayed a massive leap of 13% in its exhibitor numbers, further anchoring its presence as the top sourcing platform for this industry. Spread across 18,102 square meters of exhibition area, the 45th edition also marks a 14% increase in exhibition space.

The race to make a better impression has led new age advertisers to constantly scout for various unconventional ways to hit the right sentiment of the right target audience. Media Expo as a brand is renowned to showcase technologies that lay the future trends of the industry with quality visitors looking for serious long-term business relationships. This has led many companies to seek an opportunity to display their marketing and advertising solutions that will help boost the growing segments. Companies like Hewlett-Packard, Colorjet, AT Inks, Vinod Medical Systems, Monotech, Caldron Graphics, Technova Imaging, Mehta Cad Cam, Epson India, Chanlong Manufacturing and Pioneer will be showcasing advanced solutions for the new age advertising industry.

Along with a galore of technological displays, Media Expo New Delhi will organize insightful workshops that will focus on the profit-generating solutions for different sectors within the industry. Market gurus will highlight gripping topics like ‘Digital printing: A sustainable opportunity,’ ‘3D Printing: A profitable alternative?,’ ‘Signage planning: An art,’ and ‘Digital signage: Replacing print? Or complementing and enhancing possibilities?’

Television and print together, still, take the largest share of media spends at 70% followed by digital media at 17%.* As print still remains relevant, new age advertisers are constantly upgrading the technologies used, which can cut cost and provide better quality outputs. 3D printing and sustainable printing options are the current trends with companies curious to find out various possibilities that these technologies can offer. Apart from this, signages also play a major role in brand visibility. With digital signages rapidly gaining popularity, it is important to know their effects on the long standing print industry within the country.

The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. With years of trust inculcated in both exhibitors and visitors, the show will continue to exhibit latest solutions from India and abroad, uplifting the progressive advertising market. Covering Halls 8, 9,10,11,12, and 12A, Media Expo New Delhi 2019 will open its gates on 6 September 2019.

*Source: www.adageindia.in

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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