Fujifilm launches’ perfect’ Acuity Ultra printer in India

Solvent-free, fast and competitive for interior graphics

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The new Fujifilm Acuity wide format inkjet launched in India on 8 June Photo Fujifilm
The new Fujifilm Acuity wide format inkjet launched in India on 8 June 2019 Photo Fujifilm

On 8 June 2020, Fujifilm India announced the Indian launch of its new superwide format system, the Acuity Ultra. This UV-curable roll-to-roll printer uses Uvijet GS inks, solvent-free chemistry that is both fully emission compliant and approved by Greenguard.

Fujifilm India claims that the new printer is unlike anything currently available on the market. The Fujifilm Acuity Ultra provides increased size and quality to boost high-end interior graphics production profitability significantly. Built around Fujifilm’s solvent-free UV curable inkjet technologies, it offers near-photographic levels of image quality with tighter registration. Its higher production speeds up to 402 square meters an hour at a competitive price, are set to shake up the superwide format marketplace.

SM Ramprasad, of Fujifilm India is confident that the new Fujifilm Acuity is a 'near perfect' printer for the Indian market Photo IPP
SM Ramprasad, of Fujifilm India is confident that the new Fujifilm Acuity is a ‘near perfect’ printer for the Indian market Photo IPP

The Acuity Ultra represents the culmination of extensive market research to understand the needs of superwide format print producers and their challenges. Those same challenges, says Fujifilm India, are perfectly aligned with Indian PSPs looking to take their print business to the next level of quality and operational profitability.

According to SM Ramprasad, executive vice president at Fujifilm India, the Fujifilm Acuity Ultra is, “the perfect next step for the Indian wide-format digital print professional.”

Fujifilm Acuity Ultra – five key features:

  • Performance & profitability: capable of print speeds up to 402 square meters an hour and offering unbeatable cost-in-use, the Acuity Ultra gives you the performance to profit from both interior and exterior applications with almost photographic print quality.
  • Industrial build quality: engineered for reliable print production, all day, every day, in any environment. The Acuity Ultra UV roll-to-roll is claimed to be as ‘close to being the perfect’ superwide printer to meet the specific challenges of the Indian market.
  • Use less ink on every print: developed in-house by Fujifilm specifically for the Acuity Ultra series, UVijet inks offer an impressively low cost-in-use. Its high-density colors and 3.5 picolitre drop size result in ink usage typically 20% lower than competing products.
  • Greenguard certification: Fujifilm’s solvent-free and Greenguard-certified Uvijet inks meet some of the world’s most stringent emission standards. A safe UV ink will help printers win more business from brands that are committed to environmental standards.
  • Security of a global brand: With a presence around the world and an engineering resource in every major city, a Fujifilm partnership gives you complete peace of mind. Fujifilm stands by our products and by our customers every step of the way.

Ramprasad addresses existing and potential customers, “The Fujifilm Acuity series has long been known for its quality and reliability and, by adding this superwide model to the range, we are offering our Indian customers a big step up in quality and productivity. If you have any further questions or wish to request sample prints to examine the quality for yourself, you are invited to contact an Acuity Ultra printer expert at our Fujifilm India office.”

Find out more about the Fujifilm Acuity Ultra superwide UV roll-to-roll printer, and download a free Acuity Ultra Book, by visiting the dedicated Fujifilm India website at www.acuityultra.in

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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