Fujifilm launches’ perfect’ Acuity Ultra printer in India

Solvent-free, fast and competitive for interior graphics

The new Fujifilm Acuity wide format inkjet launched in India on 8 June Photo Fujifilm
The new Fujifilm Acuity wide format inkjet launched in India on 8 June 2019 Photo Fujifilm

On 8 June 2020, Fujifilm India announced the Indian launch of its new superwide format system, the Acuity Ultra. This UV-curable roll-to-roll printer uses Uvijet GS inks, solvent-free chemistry that is both fully emission compliant and approved by Greenguard.

Fujifilm India claims that the new printer is unlike anything currently available on the market. The Fujifilm Acuity Ultra provides increased size and quality to boost high-end interior graphics production profitability significantly. Built around Fujifilm’s solvent-free UV curable inkjet technologies, it offers near-photographic levels of image quality with tighter registration. Its higher production speeds up to 402 square meters an hour at a competitive price, are set to shake up the superwide format marketplace.

SM Ramprasad, of Fujifilm India is confident that the new Fujifilm Acuity is a 'near perfect' printer for the Indian market Photo IPP
SM Ramprasad, of Fujifilm India is confident that the new Fujifilm Acuity is a ‘near perfect’ printer for the Indian market Photo IPP

The Acuity Ultra represents the culmination of extensive market research to understand the needs of superwide format print producers and their challenges. Those same challenges, says Fujifilm India, are perfectly aligned with Indian PSPs looking to take their print business to the next level of quality and operational profitability.

According to SM Ramprasad, executive vice president at Fujifilm India, the Fujifilm Acuity Ultra is, “the perfect next step for the Indian wide-format digital print professional.”

Fujifilm Acuity Ultra – five key features:

  • Performance & profitability: capable of print speeds up to 402 square meters an hour and offering unbeatable cost-in-use, the Acuity Ultra gives you the performance to profit from both interior and exterior applications with almost photographic print quality.
  • Industrial build quality: engineered for reliable print production, all day, every day, in any environment. The Acuity Ultra UV roll-to-roll is claimed to be as ‘close to being the perfect’ superwide printer to meet the specific challenges of the Indian market.
  • Use less ink on every print: developed in-house by Fujifilm specifically for the Acuity Ultra series, UVijet inks offer an impressively low cost-in-use. Its high-density colors and 3.5 picolitre drop size result in ink usage typically 20% lower than competing products.
  • Greenguard certification: Fujifilm’s solvent-free and Greenguard-certified Uvijet inks meet some of the world’s most stringent emission standards. A safe UV ink will help printers win more business from brands that are committed to environmental standards.
  • Security of a global brand: With a presence around the world and an engineering resource in every major city, a Fujifilm partnership gives you complete peace of mind. Fujifilm stands by our products and by our customers every step of the way.

Ramprasad addresses existing and potential customers, “The Fujifilm Acuity series has long been known for its quality and reliability and, by adding this superwide model to the range, we are offering our Indian customers a big step up in quality and productivity. If you have any further questions or wish to request sample prints to examine the quality for yourself, you are invited to contact an Acuity Ultra printer expert at our Fujifilm India office.”

Find out more about the Fujifilm Acuity Ultra superwide UV roll-to-roll printer, and download a free Acuity Ultra Book, by visiting the dedicated Fujifilm India website at www.acuityultra.in

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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