Rainbow Digital commissions Canon imagePress C605

First Canon digital press in Ghatkopar, Mumbai

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Nirav Shah, owner of Rainbow Digital with Canon imagePress C605
Nirav Shah, owner of Rainbow Digital with Canon imagePress C605

The eastern Mumbai suburb of Ghatkopar has in recent years seen a great increase in economic activity, especially in the real estate segment. Real estate projects tend to create good demand for high quality short run digital print, often with great added value in the finishing. Motivated by these developments, Nirav Shah is a young entrepreneur who recently started Rainbow Digital by commissioning a brand new Canon imagePress C605 production printer.

“I have been attached to the print industry for many years, working as a canvasser. In these years I have developed a good customer base. Now at this stage I felt that I needed to get digital printing in-house so that I can have a full control over quality, service and delivery,” says Shah.

Rainbow Digital officially started operations in the first week of June close to Ghatkopar station. Shah zeroed in on the Canon imagePRESS c605 after attending a demo session at Andheri-based Mahavir Digital, which bought the imagePRESS C650 early last year.

The Canon imagePRESS series consists of the ImagePRESS C650, ImagePRESS C750 and ImagePRESS C850 production printers. In terms of speeds, the C650, C750 and C850 can print 65, 75 and 85 pages per minute respectively at a resolution of 2400 x 2400 dpi.

“Rainbow Digital is the first digital print house in and around Ghatkopar to buy a Canon press. I was very impressed with the quality of print that Mahavir Digital was able to achieve. Although there are many digital printers in Ghatkopar, the focus on quality is absent. I want to change that. At present customers who want quality have to go all the way to Andheri to get their work done,” Shah says.

Rainbow Digital will now promote its new Canon press among potential customers in the area. Shah says that he has started interacting with canvassers, designers, and advertising agencies.

“My focus will totally be on offering high-quality print jobs. Many customers do not even know the importance of quality and how it can impact their business. I want to create that awareness. Also, those customers who were going to Andheri will no longer need to go there,” Shah argues.

Rainbow Digital’s main clients are in the real estate business for whom it prints items such as floor plans, booklets, and brochures, among others. According to Shah, Rainbow Digital will also get finishing tools from Dumor and GMP in the near future. Shah is talking to Monotech India, which distributes Dumor in India, regarding the Dumor 8335 Slit Cut machine which can slit, cut and crease in one pass and which has a 9-inch touch screen display and control. Shah is also looking to buy a GMP desktop roll laminator, which is also distributed in India by Monotech. Once the unit is fully equipped, Shah expects to print 5,000 impressions per day.

“We have invested in top class machinery to service premium clients who value quality and are not bothered about the price. I am hopeful we will achieve our targets,” Shah concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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