Technova Imaging Systems’ focus on digital, green solutions at Pamex 2023

Talks about HP, Konica digital presses

Technova Imaging Systems’ focus on digital, green solutions at Pamex 2023
Team Technova at Pamex 2023 Photo: PSA

At Pamex 2023, Technova Imaging Systems talked about digital printing and green solutions and officially launched the Kratos thermal zero-process, a direct-on-press digital plate. It also talked about the HP Indigo 6K digital label press, a range of green chemicals, and the Konica Minolta AccurioPress C4080 digital color production press.

Kratos thermal zero-process digital plates Photo: PSA

Sustainability and green solutions are no more just fancy words. The customers want green solutions from their supplies. We have addressed this issue with the Kratos thermal zero-process, direct-on-press digital plate, and range of green chemicals. Meanwhile, on the digital front, we have the partnerships with HP and Konica Minolta, which are doing extremely well,” said Amit Khurana, deputy CEO, digital and offset printing solutions, Technova Imaging Systems.

Talking about the response to its state-of-the-art TOUCH Center at Turbhe in Navi Mumbai inaugurated in January this year, Khurana said the industry has given a double thumbs up to the initiative.

It is with great pleasure that I inform you that the industry has responded phenomenally well to the demo center. A lot of brands have visited the demo center and have worked on new solutions. People are looking to learn; brands can now directly work on a new idea. We hope to further enhance the TOUCH Center as we move forward,” Khurana says.

TOUCH is an acronym for the TechNova Open University for Change. The center is spread over 3,000 square foot of area and has the best-in-class HP Indigo 6k digital press running live, which will offer a complete experience of HP Indigo’s digital printing technology.

The TOUCH Center is the extension of HP’s Graphic Experience Center in Alpharetta, Barcelona and Singapore. The center will provide many services such as a demonstration of HP Indigo technology and performance and new application development for print service providers (PSPs) and brands.

Print has recovered well post-Covid

Khurana said the Indian print industry has bounced back really well post Covid with packaging and book printing leading the recovery and growth. In the commercial printing segment, growth is happening in the digital space as printers are moving from offset to digital. Newspapers have also started generating profits underpinned by cost rationalization, he said.

We expect the growth in the print segment to continue. In packaging, for example, flexo is witnessing rapid popularity. I expect exciting times in the years ahead,” Khurana concluded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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