Ankita Communications expands product portfolio with Scodix

Value-added effects with shorter runs

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Communications
Lalit Gupta and his son Monshu Gupta with the Scodix Ultra at their facility in Okhla, Delhi

Ankita Communications, a commercial printer, prepress house and offset plate provider based in New Delhi has been in business for the past 15 years. While its main product has been prepress and offset plates for customers in the Delhi/NCR, its current portfolio includes commercial print products. These include both long run offset products printed outside and short run print such as brochures, wedding cards, visiting cards, booklets, catalogs, letterheads, sweet boxes, leaflets, photo albums, and diaries printed on its in-house digital presses.

For its traditional business, Ankita Communications has three CTCPs – two from Basys Print, and one Topaz. For its short and variable print it has two digital presses – a Canon C650 and a Konica Minolta 71 HC. The company invested in Scodix Ultra Pro for UV foiling almost more than a year ago. The Scodix digital enhancement press can produce high-quality glossy, embossed, metallic, glitter, security verification and braille effects for adding value to print.

Scodix adds 70% revenue in first full quarter

“Our profits increased to quite an extent after the installation of the Scodix and our revenues increased by around 70% in the first quater of 2019 itself,” says Lalit Gupta, chief executive officer of Ankita Communications. Gupta’s son, Monshu Gupta elaborates, saying, “While we surely considered other machines before investing in the Scodix Ultra, we were more inclined towards Scodix because of its cutting-edge technology and short-run capabilities to get ahead of our competitors. The machine can print from 10 cards to a thousand cards at a time and this customization has helped us to save cost and time. Owing to its various applications, it has helped us to expand our product portfolio and produce personalized products and shorter runs for our customers.”

Giving a glimpse at the machine’s capabilities, Lalit Gupta shows some of his sample products for his customers and explains that the machine has helped him to produce innovatively decorated premium quality products. The value-added special effects and applications of Scodix have helped him to expand his commercial printing business significantly.

Reflecting on the commercial printing industry in India, Monshu Gupta says, “The commercial printing industry is gaining strength in the country. With the growing prominence of marketing in India, commercial printing business is booming. This directly affects the commercial printing industry.” Ankita Communications will also participate in the upcoming drupa in Düsseldorf in June 2020.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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