Ankita Communications expands product portfolio with Scodix

Value-added effects with shorter runs

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Lalit Gupta and his son Monshu Gupta with the Scodix Ultra at their facility in Okhla, Delhi

Ankita Communications, a commercial printer, prepress house and offset plate provider based in New Delhi has been in business for the past 15 years. While its main product has been prepress and offset plates for customers in the Delhi/NCR, its current portfolio includes commercial print products. These include both long run offset products printed outside and short run print such as brochures, wedding cards, visiting cards, booklets, catalogs, letterheads, sweet boxes, leaflets, photo albums, and diaries printed on its in-house digital presses.

For its traditional business, Ankita Communications has three CTCPs – two from Basys Print, and one Topaz. For its short and variable print it has two digital presses – a Canon C650 and a Konica Minolta 71 HC. The company invested in Scodix Ultra Pro for UV foiling almost more than a year ago. The Scodix digital enhancement press can produce high-quality glossy, embossed, metallic, glitter, security verification and braille effects for adding value to print.

Scodix adds 70% revenue in first full quarter

“Our profits increased to quite an extent after the installation of the Scodix and our revenues increased by around 70% in the first quater of 2019 itself,” says Lalit Gupta, chief executive officer of Ankita Communications. Gupta’s son, Monshu Gupta elaborates, saying, “While we surely considered other machines before investing in the Scodix Ultra, we were more inclined towards Scodix because of its cutting-edge technology and short-run capabilities to get ahead of our competitors. The machine can print from 10 cards to a thousand cards at a time and this customization has helped us to save cost and time. Owing to its various applications, it has helped us to expand our product portfolio and produce personalized products and shorter runs for our customers.”

Giving a glimpse at the machine’s capabilities, Lalit Gupta shows some of his sample products for his customers and explains that the machine has helped him to produce innovatively decorated premium quality products. The value-added special effects and applications of Scodix have helped him to expand his commercial printing business significantly.

Reflecting on the commercial printing industry in India, Monshu Gupta says, “The commercial printing industry is gaining strength in the country. With the growing prominence of marketing in India, commercial printing business is booming. This directly affects the commercial printing industry.” Ankita Communications will also participate in the upcoming drupa in Düsseldorf in June 2020.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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