Kerala’s commercial printing industry grapples to overcome setbacks

Battered but not beaten by the floods

KP Sabu, managing partner at Five Star Offset

Over nine months since floods battered God’s own country, the printing industry in Kerala is still slow and coming to terms with the pace. In August 2018, severe floods ravaged the state, causing colossal loss of lives and infrastructure. The print and media industry was hit too, suffering heavy financial losses not only in terms of physical infrastructure but also business revenue as a whole.

We at Indian Printer & Publisher visited to well-known commercial printers in Kochi to understand where the commercial printing industry stands today in Kerala.

Five Star Offset Printers, Kochi invests in packaging

Established in the year 1991 by KP Sabu, managing partner in the company, Five Star Offset Printers started with a brand new AB Dick machine. The Nettoor, Kochi based company specializes in the printing of textbooks, magazines, calendars, leaflets, brochures, danglers, stickers, postcards, envelops and posters. “Basically, we undertake all kinds of commercial printing jobs. We have complete facility in-house and do not depend on any third-party vendor for our printing needs,” says Sabu.

In 2016, the company realized the potential of packaging and diversified into the segment with converting equipment from Bobst. Currently, Five Star Offset has a Prinect Signastation and a Heidelberg Suprasetter CtP in its prepress section. In its press unit, the company has a Heidelberg Speedmaster CD 102 4-color, a Heidelberg Print Master 74 4-color, a Komori Enthrone 4-color, a Komori Lithrone 28 x 40 6-color with coater, an HMT SOM 125G, and UV and aqueous coating machines. The postpress unit has a Bobst Novacut, a Bobst Vision Fold, a Heidelberg Stahlfolder folding machine, a Polar 115 cutting machine, a Perfecta 115 cutting machine, lamination, perfect binding, saddle-stitching and die-cutting machines. In addition, the company has recently invested in a high-speed liner machine and window patching machine from Heiber + Schroeder.

A long-time user of Heidelberg machines, Sabu says, “We are one of the premium customers of Heidelberg as we have their CtP installed here, two 4-color printing machines and also a folding machine. Their Speedmaster CD 102, which we installed five years back, is one of the world’s best offset printing machines and we are extremely happy with their service support as well.”

Commercial print still more profitable than cartons

Going ahead, Sabu has plans to invest in another printing machine and finishing equipment. He is already in talks with Heidelberg and expects to close the deal in this financial year. “Commercial jobs allow more margins so we are more focused on commercial printing than packaging as of now. So, we want to invest in another 5-color or 6-color machine soon,” he says.

Referring to the floods that ravaged Kerala in August last year, Sabu says that business is yet to pick up volume although Kerala’s undying spirit has ensured the people rise above such calamities. He shares that every industry was impacted due to the floods and smaller printers who had no insurance to cover their machinery had to shut shop. First there was implementation of demonetization, followed by GST and then the floods; so all of this has had a severe effect on the Kerala print industry. “Thankfully, our press was not affected during the floods as we have many small lakes nearby and the flood waters spread out there,” he says.

Dearth of training for achieving quality

Apart from natural calamities, Sabu feels the real issue that ails the printing and packaging industry in Kerala is scarcity of people with the right kind of knowledge to work in this industry. “I feel there is a dearth of trained workers in this industry. We have to spend a lot of time training people to achieve high-quality results. Although they have knowledge about machines and printing, they need special training on a regular basis for achieving excellent quality,” he adds.

Finally, talking about the overall printing industry in Kochi, Sabu shares, “There are not many production units in Kochi; all are medium-scale enterprises and hence print volumes are low. However, the printing industry in Kerala is optimistic of a surge in growth. Earlier, all printing jobs would invariably go to Sivakasi but that is not the case anymore. In Kerala, Kochi is the hub of printing. Here in Kochi, we have every kind of infrastructure needed to get the finest printing job result. Be it the latest machinery or technology, Kochi today has everything. There are many small printers in Alleppey, Trivandrum, Kottayam, Kasargod and Calicut who come down to Kochi for their local printing requirements. It is all because Kochi has a lot of facilities and advanced machinery here.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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