Pune’s Marleshwar Graphics diversifies into digital printing

Established in 2008 as an offset printer

Kishore Dhavade, owner of Marleshwar Graphics, with the new Canon imagePRESS C650. Photo PSA
Kishore Dhavade, owner of Marleshwar Graphics, with the new Canon imagePRESS C650. Photo PSA

Pune-based offset printing house, Marleshwar Graphics has recently ventured into digital printing by installing a brand new Canon imagePRESS C650. Marleshwar Graphics, which was established in 2008, till August this year was fully focused on offset printing. However, with short-run volumes rising in recent years, it became imperative for the commercial print service provider to bring in a digital press.

“In recent years we saw the number of short-run jobs increasing at a fast pace. A lot of work we got required us to print less than 200-300 impressions. Also, customers wanted a quick turnaround time. This was not possible with our offset presses and that is why we thought it was time for us to buy a new digital machine, which was commissioned in late-August,” says Kishore Dhavade, owner of Marleshwar Graphics.

Marleshwar Graphics is located in Pune’s printing hub of Shanivar Peth. The new digital press has been installed on a premise that is about 500 square feet in an area where a flex printing machine is also installed. The offset division is located in a separate premise at a short distance from where the digital operations take place. It prints items such as leaflets, brochures, business cards, and danglers, among others.

Offset printing work happens at a premise of about 2,000 square feet where Marleshwar Graphics operates four 4-color offset press – two from Shinohara, one from Komori and one from Ryobi. It also has a fully loaded post-printing section with various finishing equipment which include two Polar cutting machines.

Talking about the reasons for buying a Canon digital press, Dhavade says that his decision was influenced by the fact that a lot of printers in Pune had invested in Canon and the company’s installation base in the city is very impressive.

“There have been a number of Canon presses getting installed in Pune in the past few years and we took a demo of the machine at one of our friend’s shop. And we liked what we saw. The quality was very impressive,” he says.

The imagePRESS C650 prints at 65 pages per minute and is built on the same platform engine as the imagePress C850 Series. It offers two-knife booklet trimmer, a paper folding unit, a document insertion unit, a booklet finisher, a multi-hole punch including creasing and a stapler.

Dhavade says he is satisfied with the performance of the press and expects to increase the print volumes in the next few months. “We are at present printing about 1,000 impressions every day and I am confident of significantly scaling up the volumes in the near future,” he sums up.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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