Newly established Print Stance opts for Canon imagePress 10000VP

Catering to corporate clients

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Canon
Prakash Patel and Vinesh Patel with the new Canon imagePress 10000VP

Powai-based Patel Digital Printers has recently established a new unit under the Print Stance moniker to cater exclusively to the corporate clients. Print Stance has started operations with a brand new Canon imagePress 10000VP digital production press.
Patel Digital Printers, situated right opposite the Indian Institute of Technology (IIT), has been in existence since 1997 and prints thesis, reports and conference materials for students and faculty. Apart from using three Xerox digital printers, two color and one monochrome, it has a full-fledged finishing section as well. Patel Digital Printers has been managed by three brothers – Vinesh Patel, Ramesh Patel and Prakash Patel. Now, Prakash Patel will manage Print Stance while the other two brothers will look after operations at Patel Digital Printers.

Print Stance operates from a brand new space, which is located at a short distance from Patel Digital Printers. The Canon imagePress 10000VP was installed at the premise in the middle of May.

“Patel Digital Printers is a very well-established name in the area. We are known for our print and binding quality. After catering to customers from the education segment, we have decided to diversify our customers base so that we embark on a new growth phase. We see huge potential in the corporate sector with demand for promotional items, brochures, visiting cards, danglers, etc.,” says Prakash Patel.

Talking about the Canon imagePress 10000VP digital production press, Patel says that the reason for going for a production press was because the existing presses could not offer adequate speed when printing very high-quality jobs and with the new Canon, that issue is taken care of.

The Canon imagePress 10000VP is Canon’s first 100 ppm press and was introduced in India during Pamex 2015. The press can print in CMYK at full rated speed on uncoated stock from 60-350 gsm, and on coated grades from 70-350 gsm and can handle maximum paper size of 330 x 488 mm. The press boasts of a resolution of 2,400 dpi.

Rapid expansion in the new vertical

According to Patel, Print Stance will aggressively expand its printing and finishing capabilities by adding more presses and postpress machinery in the next few months. There are plans to add another color press and a black and white printing machine.
“We are very optimistic about the success of our new venture as demand for print is very strong in the corporate sector. Today, corporate clients want small quantities in double quick time. Print runs have gone down but the number of jobs has increased. That is why after the Canon imagePress 10000VP, we will quickly add a couple more presses. These will also be from Canon,” Patel shares.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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