Newly established Print Stance opts for Canon imagePress 10000VP

Catering to corporate clients

Prakash Patel and Vinesh Patel with the new Canon imagePress 10000VP

Powai-based Patel Digital Printers has recently established a new unit under the Print Stance moniker to cater exclusively to the corporate clients. Print Stance has started operations with a brand new Canon imagePress 10000VP digital production press.
Patel Digital Printers, situated right opposite the Indian Institute of Technology (IIT), has been in existence since 1997 and prints thesis, reports and conference materials for students and faculty. Apart from using three Xerox digital printers, two color and one monochrome, it has a full-fledged finishing section as well. Patel Digital Printers has been managed by three brothers – Vinesh Patel, Ramesh Patel and Prakash Patel. Now, Prakash Patel will manage Print Stance while the other two brothers will look after operations at Patel Digital Printers.

Print Stance operates from a brand new space, which is located at a short distance from Patel Digital Printers. The Canon imagePress 10000VP was installed at the premise in the middle of May.

“Patel Digital Printers is a very well-established name in the area. We are known for our print and binding quality. After catering to customers from the education segment, we have decided to diversify our customers base so that we embark on a new growth phase. We see huge potential in the corporate sector with demand for promotional items, brochures, visiting cards, danglers, etc.,” says Prakash Patel.

Talking about the Canon imagePress 10000VP digital production press, Patel says that the reason for going for a production press was because the existing presses could not offer adequate speed when printing very high-quality jobs and with the new Canon, that issue is taken care of.

The Canon imagePress 10000VP is Canon’s first 100 ppm press and was introduced in India during Pamex 2015. The press can print in CMYK at full rated speed on uncoated stock from 60-350 gsm, and on coated grades from 70-350 gsm and can handle maximum paper size of 330 x 488 mm. The press boasts of a resolution of 2,400 dpi.

Rapid expansion in the new vertical

According to Patel, Print Stance will aggressively expand its printing and finishing capabilities by adding more presses and postpress machinery in the next few months. There are plans to add another color press and a black and white printing machine.
“We are very optimistic about the success of our new venture as demand for print is very strong in the corporate sector. Today, corporate clients want small quantities in double quick time. Print runs have gone down but the number of jobs has increased. That is why after the Canon imagePress 10000VP, we will quickly add a couple more presses. These will also be from Canon,” Patel shares.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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