Book promotions through blogging and networking

Masterclass on book networking


A masterclass on blogging and book reviewing by Arunava Sinha, editor at Scroll, was set up on Saturday, 30 April 2019. The event was attended by various authors, editors and publishers, where tips were shared on book promotion, reading a book for reviewing and related loopholes. The journey of book promotion was discussed along with the factors that influence it. A strong statement was made on building of pipeline and working on it.

Talks were held on book reviewers and bloggers about the nuances of book promotion. The Influencers session talked about the right way of promoting books as well as the elements that are important in order to build communities of influencers. Apart from reviewing a book, importance was laid on holding discussions, debates and having brainstorming session as part of book-selling techniques.

Sinha said, “Selling books comes from a space of personal connect. Advertising doesn’t do that trick; our relationship with advertising has been of mistrust and skipping the message.” The session was followed by a question-answer round with experts Meenakshi Singh, marketing manager, Bloomsbury India; Milee Aishwarya, publisher, Penguin India; Prabhat Ranjan, writer and founder, Jankipaul; and Sinha of Scroll.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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