Making a statement through books

Nutech’s quality assurance for error-free production

Manual quality checking at Nutech Print Services. Photo IPP

Ravi Shroff, the managing director of Nutech Print Services said to us on our visit to his purpose-built book printing and export plant in Faridabad, “My father’s growth strategy was to always grow slowly but be very firm in what you are doing. We do not outsource any part of the printing process to anybody. The minute some part of the printing process gets outsourced you do not know what chemicals, inks, plates, or foils are being used. Eventually, you end up losing control of the printing and shipping schedules. With Nutech you can be sure that if something is produced at Nutech, it is fully produced at Nutech.”

The book printer has multiple inline quality checks across the book production process. “We have designated supervisors who keep ensuring that whatever is being printed, folded, bound, and gathered is as per approved standards. We have an audit system in place where we do random checks across the process to make sure that the SOPs are being followed and at the end of the line we do a 100% checking by a trained resource, where every book is flipped through before it is packed. The idea is that when a book goes to a customer, it should be as error-free as possible,” he reveals.

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Around 70% of Nutech’s paper requirements are met by Indian mills including Ballarpur Industries, Andhra Paper, and ITC. “Though most of the paper supplied by these mills is of very high quality, at times they default on the timelines, which makes them lose reliability,” explains Shroff.

On the escalating raw material prices, he adds, “The publishers and printers have cut margins but overall there has been a price increase and the consumer has to bear the brunt of these increased raw material costs.”

Shroff believes that when a book is placed on the table, it should make a statement. In the upcoming months, Nutech foresees demand for premium quality books – high on aesthetics with very high-quality UV, foiling, varnishes, and laser cut work. “Often, the cost is no bar for some of the customers, and they will ask for suggestions to make the book spectacular. For a book printer, the best feeling is when you get outstanding results with a project that is challenging to print and bind,” he signs off.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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