Making a statement through books

Nutech’s quality assurance for error-free production

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Manual quality checking at Nutech Print Services. Photo IPP

Ravi Shroff, the managing director of Nutech Print Services said to us on our visit to his purpose-built book printing and export plant in Faridabad, “My father’s growth strategy was to always grow slowly but be very firm in what you are doing. We do not outsource any part of the printing process to anybody. The minute some part of the printing process gets outsourced you do not know what chemicals, inks, plates, or foils are being used. Eventually, you end up losing control of the printing and shipping schedules. With Nutech you can be sure that if something is produced at Nutech, it is fully produced at Nutech.”

The book printer has multiple inline quality checks across the book production process. “We have designated supervisors who keep ensuring that whatever is being printed, folded, bound, and gathered is as per approved standards. We have an audit system in place where we do random checks across the process to make sure that the SOPs are being followed and at the end of the line we do a 100% checking by a trained resource, where every book is flipped through before it is packed. The idea is that when a book goes to a customer, it should be as error-free as possible,” he reveals.

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Around 70% of Nutech’s paper requirements are met by Indian mills including Ballarpur Industries, Andhra Paper, and ITC. “Though most of the paper supplied by these mills is of very high quality, at times they default on the timelines, which makes them lose reliability,” explains Shroff.

On the escalating raw material prices, he adds, “The publishers and printers have cut margins but overall there has been a price increase and the consumer has to bear the brunt of these increased raw material costs.”

Shroff believes that when a book is placed on the table, it should make a statement. In the upcoming months, Nutech foresees demand for premium quality books – high on aesthetics with very high-quality UV, foiling, varnishes, and laser cut work. “Often, the cost is no bar for some of the customers, and they will ask for suggestions to make the book spectacular. For a book printer, the best feeling is when you get outstanding results with a project that is challenging to print and bind,” he signs off.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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