Spectrum Scan focuses on sustainability at In-Store Asia

Branding solutions on display

Amit Shah of Spectrum Scan at the company stand.

At the In-Store Asia 2019 expo, Mumbai-based advertising, display and POS/POP solutions provider, Spectrum Scan, promoted the idea of sustainability and displayed the range of plastic and corrugated board-based solutions it can provide.

Spectrum Scan was founded in late-1980s and over the years has become one of India’s leading players providing branding solutions to a large number of brand owners. Spectrum’s state-of-the-art facility in Vasai in north Mumbai is where all the innovation happens. It has a backward integration via extruding its own plastic sheets for high impact polystyrene, acrylonitrile butadiene styrene and polypropylene. Spectrum has now invested in new technology and has entered the corrugated retail display and furniture business.

“At In-Store Asia, we are showing our capabilities in offering corrugated board based banding solutions. We are displaying all kinds of corrugated displays and furniture. We even have a train made of corrugated board at the show,” says Amit Shah, managing director, Spectrum Scan.

In addition to various branding and retail displays, Spectrum Scan stand has a train made of corrugated board, showing the kind of expertise the company now has in working with corrugated board. This train made of corrugated board will be donated to the Indian Railways and will be on display at Railway Heritage Museum in Mumbai.

Branding that engages

Talking about the trends in the industry, Shah says that customers are now demanding value. He says that service providers should create needs rather than go for need-based supply, do more market research, instead of supplier become solution provider, and offer extra services without the customer asking for it.

“The retail industry is going through a transformation. Customers now prefer branding solutions that are interactive and engaging; at the same time environment friendly,” Shah says.

With environment and sustainability in mind, Spectrum Scan is now aggressively promoting its corrugated solutions. Shah says that the plastic that the company uses is all recycled and reused internally.

“The future will be all about sustainability and recyclability and I can say with full confidence that Spectrum now offers solutions that are fully recyclable – corrugated board and plastic,” Shah concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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