Spectrum Scan focuses on sustainability at In-Store Asia

Branding solutions on display

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Amit Shah of Spectrum Scan at the company stand.

At the In-Store Asia 2019 expo, Mumbai-based advertising, display and POS/POP solutions provider, Spectrum Scan, promoted the idea of sustainability and displayed the range of plastic and corrugated board-based solutions it can provide.

Spectrum Scan was founded in late-1980s and over the years has become one of India’s leading players providing branding solutions to a large number of brand owners. Spectrum’s state-of-the-art facility in Vasai in north Mumbai is where all the innovation happens. It has a backward integration via extruding its own plastic sheets for high impact polystyrene, acrylonitrile butadiene styrene and polypropylene. Spectrum has now invested in new technology and has entered the corrugated retail display and furniture business.

“At In-Store Asia, we are showing our capabilities in offering corrugated board based banding solutions. We are displaying all kinds of corrugated displays and furniture. We even have a train made of corrugated board at the show,” says Amit Shah, managing director, Spectrum Scan.

In addition to various branding and retail displays, Spectrum Scan stand has a train made of corrugated board, showing the kind of expertise the company now has in working with corrugated board. This train made of corrugated board will be donated to the Indian Railways and will be on display at Railway Heritage Museum in Mumbai.

Branding that engages

Talking about the trends in the industry, Shah says that customers are now demanding value. He says that service providers should create needs rather than go for need-based supply, do more market research, instead of supplier become solution provider, and offer extra services without the customer asking for it.

“The retail industry is going through a transformation. Customers now prefer branding solutions that are interactive and engaging; at the same time environment friendly,” Shah says.

With environment and sustainability in mind, Spectrum Scan is now aggressively promoting its corrugated solutions. Shah says that the plastic that the company uses is all recycled and reused internally.

“The future will be all about sustainability and recyclability and I can say with full confidence that Spectrum now offers solutions that are fully recyclable – corrugated board and plastic,” Shah concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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