Dainik Bhaskar online becomes the top website in Hindi news segment

DainikBhaskar.com pegs top position with 3.5 million unique visitors

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US-based media measurement and analytics company, Comscore has recently ranked Dainik Bhaskar Group’s news portal DainikBhaskar.com as India’s top Hindi news website. With 3.5 million unique visitors, Dainik Bhaskar’s Hindi news website has moved up the ladder to become the top news website in the country. Out of the top 10 Hindi news websites, three were from broadcast media houses – Aajtak, NDTV Khabar and News-18.

Apart from this, Hindi news websites of leading print media houses – Dainik Jagran, Amar Ujala, Jansatta, Navbharat Times, Patrika and Dainik Hindustan – were ranked by Comscore as popular among netizens. Dainik Bhaskar Group believes that its knowledge and idea-based journalism has helped it to make a relationship of trust with its readers, which has made it number one among its competitors. Hindi is the most widely spoken language in India and as a result the viewership of Hindi news is larger than other languages. Hindi is one of the official languages in India and is spoken across the country and mainly in the states of Andaman and Nicobar Islands, Arunachal Pradesh, Bihar, Chandigarh, Chhattisgarh, the national capital territory of Delhi, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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