Dainik Bhaskar online becomes the top website in Hindi news segment

DainikBhaskar.com pegs top position with 3.5 million unique visitors

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Bhaskar

US-based media measurement and analytics company, Comscore has recently ranked Dainik Bhaskar Group’s news portal DainikBhaskar.com as India’s top Hindi news website. With 3.5 million unique visitors, Dainik Bhaskar’s Hindi news website has moved up the ladder to become the top news website in the country. Out of the top 10 Hindi news websites, three were from broadcast media houses – Aajtak, NDTV Khabar and News-18.

Apart from this, Hindi news websites of leading print media houses – Dainik Jagran, Amar Ujala, Jansatta, Navbharat Times, Patrika and Dainik Hindustan – were ranked by Comscore as popular among netizens. Dainik Bhaskar Group believes that its knowledge and idea-based journalism has helped it to make a relationship of trust with its readers, which has made it number one among its competitors. Hindi is the most widely spoken language in India and as a result the viewership of Hindi news is larger than other languages. Hindi is one of the official languages in India and is spoken across the country and mainly in the states of Andaman and Nicobar Islands, Arunachal Pradesh, Bihar, Chandigarh, Chhattisgarh, the national capital territory of Delhi, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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