Less demand for inks from commercial and newspaper industry in 2018

RY Kamat interview

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newspaper industry
RY Kamat, executive director, Hi-Tech Inks

With tradition commercial offset printing industry witnessing stagnate growth, the consumption of printing inks too has been affected, making 2018 a tough year for the printing inks industry, RY Kamat of Hi-Tech Inks told Indian Printer and Publisher.
According to him, even demand for printing inks in the newspaper industry has slowed down in the last couple of years as dailies have been reducing pages to cut costs amid rising newsprint and raw material costs.

“The traditional commercial offset printing business has been witnessing anaemic growth for some years now because a lot of volume has shifted toward short-run digital printing while a large chunk of work has disappeared altogether due to popularity smartphones and other hand-held devices. Newspapers, especially regional ones, were growing but there has been cost pressure in the last two years. These factors have led to slowdown in demand for inks in these segments,” Kamat said.

A veteran of the industry, Kamat recently joined Mumbai-based Hi-Tech Inks as executive director after working for Hubergroup India for close to three decades. Hi-Tech Inks is a fast-growing manufacturer of inks for flexible packaging applications.

Rising raw material cost another blow

If demand slowdown in commercial offset and newspaper segments were not enough, the printing inks industry faced a tough 2018 also because of high price of crude oil and other related raw materials. Depreciation of the Indian rupee against USD further made imports expensive, exacerbating the impact of rising raw material cost.

“Despite all these major developments, the industry has not been able to raise prices. This has had an adverse impact on the bottom line,” Kamat stated.

However, he sounded a lot more positive about 2019 because of recent sharp decline in crude oil prices and cost of other raw materials.

Packaging is the major driver for ink demand

A bright spot for the printing inks industry in India has been the packaging sector. According to Kamat, demand for printing inks in the packaging industry has been growing in double digits in the recent years.

“All major areas in the packaging industry, flexible packaging, folding cartons or corrugated, are growing at a robust rate which is driving demand for printing inks. This will continue in the year ahead,” he argued.

Hi-Tech to expand capacity

With growth outlook of the packaging industry robust, Hi-Tech Inks is expanding its ink manufacturing capacity to leverage this growth. The company currently has a manufacturing unit in Vapi in Gujarat, where it manufactures solvent-based printing inks for flexographic and rotogravure applications.

By April 2016, Hi-Tech Inks will commission a new state-of-the-art manufacturing unit, which will have a capacity to produce about 1,800 tons every month, double the capacity of the old plant. Once the new plant becomes operational, the current manufacturing of solvent-based inks will shift there and the old plant will most likely be used for manufacturing water-based inks.

“We are very excited about growth in the Indian packaging space and that is why we have double our manufacturing capacity. Now, we will also focus on getting a bigger footprint in north, south and east India,” Kamat concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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