HP displays samples printed on Latex R-Series at In-Store Asia

First R-Series installed at Bengaluru

235
Anil Tayshete of HP India at the company stand at In-Store Asia 2019.

Although HP is not showcasing any of its machines at its In-Store Asia 2019 stand, the company is showing various applications that can be performed on the recently launched HP Latex R-Series. All the samples that are on display at the HP India stand have been printed on the R-Series printers at HP’s Singapore demonstration center.

The HP Latex R-Series was launched in India at the Media Expo Mumbai, which was held in February this year. HP Latex R Series is the first hybrid latex technology that merges HP’s flexible printing capabilities into rigid printing. The HP Latex R-Series also pioneers white ink capabilities with the introduction of HP Latex White Ink.

The R-Series can print on a wide variety of rigid substrates such as foam boards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others.

“This is the first time white ink has been introduced in Latex technology and this opens up new avenues for customers,” says Anil Tayshete of HP India. The innovations introduced by HP in the Latex R Series will help in delivering a glossier and smoother image apart from reducing the turnout time, he adds.

The R-Series has two variants – R1000 and R2000. While R1000 is designed to accommodate materials up to 1.64 meters/64 inches wide and up to 5 cm/2 inches thick, the R2000 prints up to 2.5-meters/98 inches wide and up to 5 cm/2 inches thick.

The first R-Series, the R2000, in India has been bought by Bengaluru-based signage printer SSR Enterprise, says Tayshete. “The machine is under installation at Bengaluru and is expected to be commissioned in another couple of weeks,” he shares.

According to him, HP India is in talks with a few more customers and more installations are expected to happen in the coming months.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here