HP displays samples printed on Latex R-Series at In-Store Asia

First R-Series installed at Bengaluru

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Anil Tayshete of HP India at the company stand at In-Store Asia 2019.

Although HP is not showcasing any of its machines at its In-Store Asia 2019 stand, the company is showing various applications that can be performed on the recently launched HP Latex R-Series. All the samples that are on display at the HP India stand have been printed on the R-Series printers at HP’s Singapore demonstration center.

The HP Latex R-Series was launched in India at the Media Expo Mumbai, which was held in February this year. HP Latex R Series is the first hybrid latex technology that merges HP’s flexible printing capabilities into rigid printing. The HP Latex R-Series also pioneers white ink capabilities with the introduction of HP Latex White Ink.

The R-Series can print on a wide variety of rigid substrates such as foam boards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others.

“This is the first time white ink has been introduced in Latex technology and this opens up new avenues for customers,” says Anil Tayshete of HP India. The innovations introduced by HP in the Latex R Series will help in delivering a glossier and smoother image apart from reducing the turnout time, he adds.

The R-Series has two variants – R1000 and R2000. While R1000 is designed to accommodate materials up to 1.64 meters/64 inches wide and up to 5 cm/2 inches thick, the R2000 prints up to 2.5-meters/98 inches wide and up to 5 cm/2 inches thick.

The first R-Series, the R2000, in India has been bought by Bengaluru-based signage printer SSR Enterprise, says Tayshete. “The machine is under installation at Bengaluru and is expected to be commissioned in another couple of weeks,” he shares.

According to him, HP India is in talks with a few more customers and more installations are expected to happen in the coming months.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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