Wan-Ifra’s Digital Media India back as in-person event

16 and 17 March 2023 in New Delhi

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Wan-Ifra's Digital Media India back as in-person event
Digital Media India 2023 will showcase successful case studies of publishers and presentations on digital business.

The Digital Media India 2023, Wan-Ifra’s 12th annual event in South Asia on ideas on digital revenue and technology, will be held in an in-person format on 16 and 17 March in New Delhi.

Digital Media India 2023 will showcase successful case studies of publishers and thought leadership presentations on digital business. It will deep dive into digital revenue and technology shaping the future of the news publishing business. It also will feature a parallel track on technology introduced for the first time this year and will provide inspiring ideas on what it takes to be successful in the digital news publishing business.

In its 12th year in 2023, Digital Media India, for the last more than a decade, has served as a platform to learn about the challenges and opportunities in digital media business and has evolved with the growth of digital media business in the Indian subcontinent.

For the 2023 edition, the event focuses on the changes in revenue and technology shaping the future of business. The exclusive parallel track for discussion on technology, and the various panels and success stories on revenue will provide new ideas and inspiration.

The topics that will be covered in the panel sessions include digital transformation success story, innovation in news media, how to ace the reader revenue game, content monetization that worked, modern CMS, data analytics insights, women leadership in digital business, and future and revenue beyond advertising.

The target audience for the event is CEOs, managing directors, publishers, editors-in-chief, COOs, CMOs, CTOs, chief digital officers, digital business heads, digital revenue strategists, innovation managers, online product/project managers, and heads of digital business units.

The event also presents the South Asian Digital Media Awards recognizing and celebrating the outstanding digital media projects done by South Asian news publishers in the last 12 months. The South Asian Digital Media Awards 2022 is in its 6th edition.

The awards ceremony will be held on 17 March 2023 afternoon during the Digital Media India 2023 Conference session.

The World Association of Newspapers and News Publishers is a non-profit, non-governmental organization made up of national newspaper associations, news agencies, regional press organizations, and individual newspaper executives across the world.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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