Arrow Digital showcases five machines at MediaExpo

Indigenous label printers for industry requirements

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Arrow
Prakash Chopra, senior VP, Sales, at Arrow Digital at the company's stand at the 50th MediaExpo in Mumbai. Photo IPP

Arrow Digital exhibited five machines at the MediaExpo show held from 2 to 4 March 2023 in Mumbai – an Efi Pro 30h, a Canon Colorado 1650, an ArrowJet Aqua 330R Lite ArrowJet Aqua 330R Lite, a thermoforming machine from Formech, and an ArrowJet EZCUT 330R label finisher. 

The Efi Pro 30h is a 4-color + white hybrid machine with a magnetic drive and a Ricoh Gen 5 printhead. The Canon Colorado 1650 is a UV gel-based technology machine with a high printing speed of up to 1700 square feet per hour. “The prints are scratch-proof, the colors are fantastic and it has got FLXfinish+, which means both gloss or matte can be achieved without varnish,” Prakash Chopra, senior VP, Sales, at Arrow Digital, explained.

The ArrowJet Aqua 330R Lite is an indigenous label printer manufactured by Arrow. It uses Memjet’s DuraFlex technology with water-based pigment inks and comes with a 1600 x 1600 dpi resolution. The  ArrowJet EZCUT 330R label finisher has a 13-inch blade finisher with a maximum die-cutting speed of up to 6 meters per minute and a slitting speed of up to 100 meters per minute. The thermoforming machine from Formech can be used for vacuum forming a variety of digitally printed materials such as HIPS, ABS, PC, PVC, PETG, HDPE, PP, and PMMA.

Chopra informed that Arrow had installed seven machines so far this year – one in Chandigarh, one in Kolkata, one in Delhi, one in Mumbai, two in Ahmedabad, and one in Hyderabad. 

“The future of the signage printing industry in India is bright, and it is gearing up again after the Covid-19 pandemic. The industry has picked up but the last two months were a little bit slow. We hope that by March-end and or the first week of April, it should be in full gear again. These days, printers are shifting towards UV as solvent printing is going down and they are looking for good quality and high-speed industrial machines. We are manufacturing indigenous label printing machines that can print on boxes and paper bags,” Chopra shared.

Chopra said they showcased their latest products to the signage fraternity. “Visitors come here and look at our products, Nobody takes a decision on the machines at the show. The idea is to showcase the products to the maximum number of visitors but marketing seems to be an issue. People from the north and east are not visiting MediaExpo Mumbai. We have been observing this for the last couple of MediaExpo Mumbai shows,” he signed off.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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