Patrika launches ePaper version of Uttar Pradesh edition

Leading Hindi dailies fight for digital readers in Uttar Pradesh

Patrika is published by the Patrika Group

Patrika, the Hindi daily published by the Patrika Group based in Jaipur, has recently launched the ePaper version of its Uttar Pradesh edition. The ePaper has eight pages that cover local news as well as national and international news. Rajasthan Patrika or The Patrika Group is a company that publishes the Rajasthan Patrika newspaper initially launched as an evening newspaper after independence that eventually became a broadsheet daily newspaper.

The Patrika Group publishes the Patrika Hindi daily outside of Rajasthan. In addition to publishing newspaper, the Group is now involved in other media verticals like FM radio. It operates a station called Radio Tadka with 18 stations across six states. The company also has a 24 x 7 satellite Hindi news television channel called Patrika TV. It also has presence in the digital space with that provides news on mobile and web platforms.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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