Patrika launches ePaper version of Uttar Pradesh edition

Leading Hindi dailies fight for digital readers in Uttar Pradesh

Patrika is published by the Patrika Group

Patrika, the Hindi daily published by the Patrika Group based in Jaipur, has recently launched the ePaper version of its Uttar Pradesh edition. The ePaper has eight pages that cover local news as well as national and international news. Rajasthan Patrika or The Patrika Group is a company that publishes the Rajasthan Patrika newspaper initially launched as an evening newspaper after independence that eventually became a broadsheet daily newspaper.

The Patrika Group publishes the Patrika Hindi daily outside of Rajasthan. In addition to publishing newspaper, the Group is now involved in other media verticals like FM radio. It operates a station called Radio Tadka with 18 stations across six states. The company also has a 24 x 7 satellite Hindi news television channel called Patrika TV. It also has presence in the digital space with that provides news on mobile and web platforms.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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