Color-Logic has certified the HP Latex R2000 printer with white ink. Discussing the printer certification, Color-Logic director of sales and marketing Mark Geeves said, “The versatility of the HP Latex engine with white ink on a metallic substrate, in combination with the Color-Logic color communication system and design tools for embellishment, is a game changer for printers. Prints from the HP Latex engine are incredible and open up vast new markets and applications for Color-Logic software in point-of-purchase and signage markets. The test form file on metallic stock submitted for certification provided an extensive metallic color gamut. Moreover, the white ink, in conjunction with the Color-Logic Design Suite, properly displayed all Color-Logic decorative effects and embellishments.”
Color-Logic chief technology officer Richard Ainge said, “In today’s ultracompetitive print market, time-to-market is critical, and Color-Logic tools can accelerate prepress throughput incredibly. Using Color-Logic, graphic designers no longer need to manually create white ink masks and can confidently create metallic special effects that previously required countless hours and seemingly endless trial and error. And with the Color-Logic FX-Viewer, designers no longer need valuable press time to verify their work before going to production.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
– Naresh Khanna
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