Color-Logic certifies HP Latex R2000 printer

Versatile HP Latex engine a game changer for printers

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Color-Logic has certified the HP Latex R2000 printer with white ink. Discussing the printer certification, Color-Logic director of sales and marketing Mark Geeves said, “The versatility of the HP Latex engine with white ink on a metallic substrate, in combination with the Color-Logic color communication system and design tools for embellishment, is a game changer for printers. Prints from the HP Latex engine are incredible and open up vast new markets and applications for Color-Logic software in point-of-purchase and signage markets. The test form file on metallic stock submitted for certification provided an extensive metallic color gamut. Moreover, the white ink, in conjunction with the Color-Logic Design Suite, properly displayed all Color-Logic decorative effects and embellishments.”

Color-Logic chief technology officer Richard Ainge said, “In today’s ultracompetitive print market, time-to-market is critical, and Color-Logic tools can accelerate prepress throughput incredibly. Using Color-Logic, graphic designers no longer need to manually create white ink masks and can confidently create metallic special effects that previously required countless hours and seemingly endless trial and error. And with the Color-Logic FX-Viewer, designers no longer need valuable press time to verify their work before going to production.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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