Xerox India to focus on further skilling its channel partners 

Strong momentum in the Indian market   

Vineet Gehani, director of technology and channels, Xerox India
Vineet Gehani, director of technology and channels, Xerox India

In the coming year, Xerox India will focus on enabling and skilling its channel partners with the aim to expand its technology availability across the channel, Vineet Gehani, director of technology and channels, Xerox India said. He joined Xerox India in November from HP, where he led national sales for consumer business, PC & print business.

“For 2019 one of our major focus areas would be further enhancing the skills of our channel partners, which will make them even more capable of taking our products to the market. We take pride in our channel partners and upskilling them will help in making our brand even stronger,” Gehani shares.

In the new year, Xerox India will continue to take its recently launched Iridesse production press deeper into the Indian market. Iridesse is a high-speed, six station color press that combines 4-color printing with up to two specialty dry inks in one printing pass. According to Xerox, Iridesse production press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass. The press can print at speeds up to 120 ppm for A4 and handle media up to 400 gsm. It can print at a resolution of 2,400 dpi and uses Xerox’s High Definition Emulsion Aggregate toner. The press was unveiled at PrintExpo 2018 in Chennai, in June 2018.

“The Iridesse press has been very well received by the Indian market. We have not only managed to sign up existing Xerox customers but a good number of new customers as well,” Gehani says. With the Iridesse, Xerox India will focus on the offset printers and also on the photo lab segment.

In the office equipment segment, Xerox India will look to gain strength in the entry-level segment. “We will focus on the A4 part of the business in the office equipment space,” he says.

2018 will close on a high note

Xerox India’s extensive plans for 2019 comes on the back of a very good 2018. According to Gehani, by end-2018, Xerox India will be second in terms of market share in the production printing segment while holding the third position in the office equipment segment. Xerox India has presence in the following segments: office equipment, production printing equipment, channel managed print services and solutions, consumables and paper.

“The year 2018 was a good one for Xerox India as we delivered on the plan and the growth target that we set at the start of the year. The good part is that we have done this across all segments of the market that we are in. We plan to accelerate on this in the new year,” Gehani says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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