Xerox India to focus on further skilling its channel partners 

Strong momentum in the Indian market   

Vineet Gehani, director of technology and channels, Xerox India
Vineet Gehani, director of technology and channels, Xerox India

In the coming year, Xerox India will focus on enabling and skilling its channel partners with the aim to expand its technology availability across the channel, Vineet Gehani, director of technology and channels, Xerox India said. He joined Xerox India in November from HP, where he led national sales for consumer business, PC & print business.

“For 2019 one of our major focus areas would be further enhancing the skills of our channel partners, which will make them even more capable of taking our products to the market. We take pride in our channel partners and upskilling them will help in making our brand even stronger,” Gehani shares.

In the new year, Xerox India will continue to take its recently launched Iridesse production press deeper into the Indian market. Iridesse is a high-speed, six station color press that combines 4-color printing with up to two specialty dry inks in one printing pass. According to Xerox, Iridesse production press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass. The press can print at speeds up to 120 ppm for A4 and handle media up to 400 gsm. It can print at a resolution of 2,400 dpi and uses Xerox’s High Definition Emulsion Aggregate toner. The press was unveiled at PrintExpo 2018 in Chennai, in June 2018.

“The Iridesse press has been very well received by the Indian market. We have not only managed to sign up existing Xerox customers but a good number of new customers as well,” Gehani says. With the Iridesse, Xerox India will focus on the offset printers and also on the photo lab segment.

In the office equipment segment, Xerox India will look to gain strength in the entry-level segment. “We will focus on the A4 part of the business in the office equipment space,” he says.

2018 will close on a high note

Xerox India’s extensive plans for 2019 comes on the back of a very good 2018. According to Gehani, by end-2018, Xerox India will be second in terms of market share in the production printing segment while holding the third position in the office equipment segment. Xerox India has presence in the following segments: office equipment, production printing equipment, channel managed print services and solutions, consumables and paper.

“The year 2018 was a good one for Xerox India as we delivered on the plan and the growth target that we set at the start of the year. The good part is that we have done this across all segments of the market that we are in. We plan to accelerate on this in the new year,” Gehani says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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