InterTech Technology award for Heidelberg Primefire

Heidelberg primefire is the start to a new era in digital printing technology and applications and was honored by printing industries of america with the intertech technology award 2018
Heidelberg primefire is the start to a new era in digital printing technology and applications and was honored by printing industries of america with the intertech technology award 2018

The Printing Industries of America (PIA), the world’s largest graphic arts trade association, has recognized the industrial inkjet printing system Primefire 106 of Heidelberger Druck-maschinen AG (Heidelberg) with the 2018 InterTech Technology Award. With 39 InterTech Technology awards in total, Heidelberg is the most decorated manufacturer in the industry.

“The InterTech Technology Awards recognize truly innovative technologies that have the potential to have a significant impact on our industry,” said Jim Workman, vice president for PIA’s Center for Technology and Research.

New era in digital printing technology and applications

Being the first commercially available industrial inkjet digital printing system in the 70 x 100 (40”) format, Primefire 106 is designed to equip packaging converters with the possibility to add extra value to each produced box, to achieve faster time to market with their products and to streamline supply chain costs with print-on-demand capabilities. Additionally, its direct-to-sheet 7-color imaging and outstanding color registration allows for variable content in packaging design and for adding unique security printing features for anti-counterfeiting, by making every box unique and traceable.

“The Primefire 106 is a flagship product in Heidelberg’s Digital Print portfolio. It takes digital production to a new level of productivity, quality and integration possibilities. What’s more, the combination of Heidelberg’s know-how and print expertise with the Fujifilm Inkjet Technology results in an unique offering for packaging customers seeking to enhance, complement and digitize their production,” said Montserrat Peidro, head of the business unit, Digital at Heidelberg.

Furthermore, the Primefire offers a resolution of 1,200 x 1,200 dpi with initial production speeds of 2,500 sheets per hour; it aims to achieve volumes of up to 1.5 million sheets per month. Being a modular platform, the digital printing system allows for further speed increases and feature updates without having to replace the press.

“The Primefire is the start to a new era in digital printing technology,” said Dan Maurer, vice president of Digital Product Management for Heidelberg North America. “We’re extremely proud to gain the recognition by Printing Industries of America for the prestigious InterTech Technology Award this year. In addition, this is an exciting time in the graphic communications industry; we are eager to see how this new technology will impact the industry and our customers in years to come.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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