InterTech Technology award for Heidelberg Primefire

Heidelberg primefire is the start to a new era in digital printing technology and applications and was honored by printing industries of america with the intertech technology award 2018
Heidelberg primefire is the start to a new era in digital printing technology and applications and was honored by printing industries of america with the intertech technology award 2018

The Printing Industries of America (PIA), the world’s largest graphic arts trade association, has recognized the industrial inkjet printing system Primefire 106 of Heidelberger Druck-maschinen AG (Heidelberg) with the 2018 InterTech Technology Award. With 39 InterTech Technology awards in total, Heidelberg is the most decorated manufacturer in the industry.

“The InterTech Technology Awards recognize truly innovative technologies that have the potential to have a significant impact on our industry,” said Jim Workman, vice president for PIA’s Center for Technology and Research.

New era in digital printing technology and applications

Being the first commercially available industrial inkjet digital printing system in the 70 x 100 (40”) format, Primefire 106 is designed to equip packaging converters with the possibility to add extra value to each produced box, to achieve faster time to market with their products and to streamline supply chain costs with print-on-demand capabilities. Additionally, its direct-to-sheet 7-color imaging and outstanding color registration allows for variable content in packaging design and for adding unique security printing features for anti-counterfeiting, by making every box unique and traceable.

“The Primefire 106 is a flagship product in Heidelberg’s Digital Print portfolio. It takes digital production to a new level of productivity, quality and integration possibilities. What’s more, the combination of Heidelberg’s know-how and print expertise with the Fujifilm Inkjet Technology results in an unique offering for packaging customers seeking to enhance, complement and digitize their production,” said Montserrat Peidro, head of the business unit, Digital at Heidelberg.

Furthermore, the Primefire offers a resolution of 1,200 x 1,200 dpi with initial production speeds of 2,500 sheets per hour; it aims to achieve volumes of up to 1.5 million sheets per month. Being a modular platform, the digital printing system allows for further speed increases and feature updates without having to replace the press.

“The Primefire is the start to a new era in digital printing technology,” said Dan Maurer, vice president of Digital Product Management for Heidelberg North America. “We’re extremely proud to gain the recognition by Printing Industries of America for the prestigious InterTech Technology Award this year. In addition, this is an exciting time in the graphic communications industry; we are eager to see how this new technology will impact the industry and our customers in years to come.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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