Kodak India plans elaborate presence at Printpack 2019

Printpack 2019, Hall 1, Stand A-13

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Kodak India
Kodak India

At the upcoming Printpack 2019, Kodak India will be showcasing the full range of its solutions. For Kodak, Printpack India has always been a key show and one that it continues to be associated with.

In offset prepress, Kodak will present its CtP portfolio along with a wide gamut of printing plates, with special focus on the future of offset prepress – Kodak SONORA Process Free plates. In flexographic prepress, Kodak will present the established Kodak FLEXCEL NX solution that is enabling benefits to flexible printing partners the world over.

Workflow being the heart of prepress, the company will expand conversation on Kodak Prinergy Cloud and the benefits that can be unlocked with investments in the latest in workflow solutions. Kodak will also highlight the strength of its electrophotographic digital printing technologies with the Kodak NexPress platform. Kodak Prosper Inkjet Imprinting technology will also be showcased as well.

Across all solutions, Kodak will display real samples and real benefits that its customers have experienced by choosing Kodak solutions. There will be live demos of Prinergy Cloud and workflow solutions too.

Kodak is looking forward to meeting its customers as well as those looking to grow their print businesses sustainably and profitably in a competitive environment.

The company will be present in Hall 1, Stand A-13.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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