HP launches high-definition digital press

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digital press

HP Inc. announced commercial availability of its HP Indigo 12000 HD Digital Press with breakthrough high-definition imaging.

The High Definition Imaging System of the B2-sized HP Indigo 12000 HD Digital Press improves image resolution, delivering sharper, smoother, finer print, enabling print service providers (PSPs) to surpass offset quality and open new digital possibilities in high-end commercial and photo applications.

“HP print service providers are experiencing growth and momentum as print buyers, agencies, and brands are looking for ways to connect the online world with the physical world,” said Alon Bar-Shany, general manager, HP Indigo, HP Inc. “HP’s digital print technologies are blending these realities, providing amazing new application opportunities, alongside higher productivity.”

Following successful beta testing at ORWO and CEWE in Germany and Italy’s New Print, HP Indigo is now starting commercial shipment of the press.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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