NPES rebrands as Association for Print Technologies

Print Technologies
Thayer Long

NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies recently changed its name to Association for Print Technologies. The step marks a defining moment in the association’s history spanning nearly 85 years. The name change is also being looked at as a part of the strategic business plan for the industry which was launched in January 2017.

“This rebrand of the organization signals a significant turning point, not just for our Association, but for the entire printing and imaging industry,” said Thayer Long, president, Association for Print Technologies. “The convergence in our industry is essentially in the rearview mirror. Now, as our new name more clearly expresses, our broader scope and direction are focused on greater alignment among the commercial printing and imaging value chain. This ‘next phase’ must happen in order for all stakeholders to benefit.”

Following this step, a series of new programs and services are slated in the days to come including the launch of the association’s new website in the spring of 2018. Further, the offerings will span the areas of research and market data, industry advocacy and standards, events and communications. A new department, Community and Industry Development has been established to improve programming designed to support businesses throughout the industry value chain.

“To drive the industry forward for decades to come, our board made the decision to evolve and reposition the organization. Our new identity, as the Association for Print Technologies, reflects the way forward,” states Mark Hischar, APT chairman, president and chief executive officer, KBA-North America.

In order to encapsulate the developments surrounding the association’s new direction and rebrand, an members-only webinar was held. The broadcast presented by Thayer Long highlighted a broad range of new and on-the-horizon initiatives.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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