HP PageWide XL 5000 digital press in Nehru Place

Customers who live by quality, trust us – Suresh Bansal

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L – R: Ketan Bansal and Santosh Pandey of Bansal Electrostat with the HP PageWide XL 5000 Photo IPP

According to Suresh Bansal of Bansal Electrostat, a print shop in Nehru Place, New Delhi, there has been a significant jump in production volume of posters, Auto-CAD and engineering prints after the installation of an HP PageWide XL 5000 printer in July 2016. According to Bansal, the press is the first of its series from HP to be installed in Delhi. The press supports a print format size of 13 x 19 inches to 13 x 25 inches. Investment in the new HP press came in just at the heels of the installation of another new generation digital press in the same month—a Canon imagePRESS C10000VP digital press.

“We wanted to save space and cut workflow cost with a single device for monochrome and color. Also click rates are comparatively low in this press. So we added the HP PageWide XL 5000 digital press,” says Bansal. The XL 5000 includes a stationary 40-inch printbar that spans the whole printing width. As paper moves under the printbar, the entire page is printed in one pass, enabling high printing speeds. “The press is capable of delivering mixed monochrome and color sets in 50% of the time with a consolidated workflow,” he adds.

“The new Canon imagePRESS C10000VP digital press has let us strengthen our quality parameter multi-fold. With a resolution of 2,400 x 2,400 dpi and print speeds up to 100 ipm, this digital press perfectly suits our USP,” says Bansal. He prints about 1.5 lakh sheets on the Canon imagePRESS C10000VP digital press every month and claims to generate a total print volume of about 5.6 lakh a month.

Speaking about the reasons for the dual investment in a single time-frame, Bansal says, “Our USP is quality and deadline. Customers who live by quality trust us. Our rates are almost double than the other printers and the reason is simple—it is the quality parameter that makes our rates stand out from the crowd. The two new presses were required to maintain the legacy of our quality and hence we procured them without any delay.” 

Bansal Electrostat started off in 1982 with a single analog photocopy machine—a Konica Minolta 310. The company bought its first color machine in 2005—a Xerox 5252. Bansal observes, “Time has changed drastically. Today our business runs completely on word-of-mouth publicity unlike self-promotion and advertisements that we used to rely on earlier. Our customers are across cities like Mumbai, Chennai, Bengaluru and Kolkata—places where there is no dearth of good digital printers. Yet they come back to us because we provide them the product quality that they want – be it prepress, postpress or printing.” Besides printing all kinds of digital work, the company also prints brochures and catalogs for brands like Mercedes, BMW and RollsRoyce. The company has another print shop in Gurgaon, which primarily caters to colony markets and students.

“We wanted to save space and cut workflow cost with a single device for monochrome and color. Also click rates are comparatively low in this press. So we added the HP PageWide XL 5000 digital press.”

Bansal Electrostat has also diversified to wide format and product decoration segments recently. The company has a 6-color sublimation printer from Epson, which it uses to print on mugs, stationery and textiles. For wide format jobs, it has added an ecosolvent machine from Roland.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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