Shivsons Photographics installs a Monotech Pixel Glow 2008AF

A Ricoh digital press is in the pipeline for the Karol Bagh plant

Shivsons Photographics
Shivsons Photographics installs Monotech's Pixel Glow digital enhancement press at Karol Bagh. Photo IPP

Karol Bagh based Shivsons Photographics in Delhi installed a new inkjet digital press inline to an inkjet decoration device called the Monotech Pixel Glow 2008AF, on 3 April 2022. Founded in 1967, with a prominent market location on Deshbandhu Gupta Road, Shivsons is in one of the traditional hubs of the city’s commerce and trade. Its current third-generation owner Varun Gupta says the Pixel Glow digital printing and enhancement press is the first in Delhi.

The Pixel Glow device or printer consists of two engines, the first is an inkjet printer similar to many signage or proofing devices which prints the image that is sent on to the second drop-on-demand flatbed inkjet for decoration and embellishment. The decoration engine prints at a resolution of up to 600 x 4800 dpi and adds special inks, coating and effects for embellishing the print inline.

Shivsons Photographics
Pixel Glow installed at Shivsons Photographics, Karol Bagh.
Photo IPP

A CCD camera system with automatic positioning helps to align the printed substrate precisely for the effects to be added by the second Pixel Glow decoration inkjet array. The substrate loading size ranges from 11.7 x 16.5 inches to 14 x 20 inches. The decoration is done using Monotech’s pixel glossy UV ink, to helps in quick curing and higher output. The feeder tray can hold 300 sheets and the suction feeder preceding the first inkjet provides smooth movement of the substrate for the image printing and a second feeder moves the printed sheets to the pick and place system to the decoration engine for metallic and embossed effects.
PrintPack India Show Daily

The machine can run short runs for custom applications such as photo albums, brochures, menus, magazines, book covers, packaging, dial print of wall clocks, dial print of wristwatches, and many other commercial applications. The press has foil enhancement capabilities, including high gloss, embossed, and a range of densities through the digital process. Pixel glow deploys hot and cold foil films on various substrates, including offset, digital, plastic, laminated, non-laminated, coated, and without coating.

Plans to add a Ricoh digital press

This is Shivsons’ sixth machine purchased from Monotech Systems, the others being the Konica Minolta, Fujifilm, Canon digital presses and a laser-cutting machine and album binding unit. The entire production is done in-house. On the occasion, Gupta revealed, “We are planning to buy a Ricoh machine after some time, in the same place, which will help differentiate us further from the other players in the market.”

Ricoh’s digital press will help us in printing various products and for security products such as branded wrist bands with security codes. For instance, when we go into a pub, club, or private lounge for a party, they put on a wristband to identify the invited or paying guests. This press has a feature to print the band with security codes or that become visible under an ultraviolet lamp.”

This article has been slightly edited on 13 April 2022 for purposes of clarity by the author.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here