Media Expo will host its first awards night recognizing outstanding work in the indoor and OOH advertising industry. The awards ceremony will also felicitate top vendors working in the background. Nominations for the coveted awards are now open.
To honor the creativity and hard work that goes behind brand campaigns, Messe Frankfurt Trade Fairs India launched the first edition of Media Expo Excellence Awards (MEA) 2020. The gala night, also a part of the exhibition, on 20 February 2020 at Bombay Exhibition Center, will recognize outstanding contributors behind the excellent campaigns in OOH and indoor advertising sector.
Advertising revenue in India is reported to grow by 15.20% between 2018 and 2023, to reach Rs 1,23,270 crore in 2023. Ad spending is also reported to grow by 15% in 2019. A successful brand campaign involves equal participation from the media agencies that ideate the campaign to vendors. To encourage the media agencies that contribute to innovative concepts and new technologies used for brand campaigns, MEA 2020 has charted down two major categories – Creative Category and Vendor Nomination Category. It is an initiation by MEA to felicitate not only the media agencies but also the vendors used for the OOH advertisements.
These categories will be further divided into distinctive sub-categories, including innovative use of hoardings/billboards (non-lit), innovative use of ambient media, innovative use of transit media, innovative use of digital signages, innovative display of brand through POS/POP, eco-friendly brand of the year, printer of the year, digital signage company of the year and innovative POP solutions/products. Once the online nominations end, a panel of jury will be present to scrutinize the nominations.
Adding to the fair and transparent evaluation process, the awards will be officially tabulated by Ernst&Young (EY).
The night will see the who’s who of the media and advertising industry including the biggest printer manufacturers, ad gurus, media agencies, outdoor planning agencies, BTL agencies, brands, and vendors. The event will also serve as a networking platform for the entire fraternity.
To know more about the award night and to nominate, visit Media Expo
