Media Expo will host its first awards night recognizing outstanding work in the indoor and OOH advertising industry. The awards ceremony will also felicitate top vendors working in the background. Nominations for the coveted awards are now open.
To honor the creativity and hard work that goes behind brand campaigns, Messe Frankfurt Trade Fairs India launched the first edition of Media Expo Excellence Awards (MEA) 2020. The gala night, also a part of the exhibition, on 20 February 2020 at Bombay Exhibition Center, will recognize outstanding contributors behind the excellent campaigns in OOH and indoor advertising sector.
Advertising revenue in India is reported to grow by 15.20% between 2018 and 2023, to reach Rs 1,23,270 crore in 2023. Ad spending is also reported to grow by 15% in 2019. A successful brand campaign involves equal participation from the media agencies that ideate the campaign to vendors. To encourage the media agencies that contribute to innovative concepts and new technologies used for brand campaigns, MEA 2020 has charted down two major categories – Creative Category and Vendor Nomination Category. It is an initiation by MEA to felicitate not only the media agencies but also the vendors used for the OOH advertisements.
These categories will be further divided into distinctive sub-categories, including innovative use of hoardings/billboards (non-lit), innovative use of ambient media, innovative use of transit media, innovative use of digital signages, innovative display of brand through POS/POP, eco-friendly brand of the year, printer of the year, digital signage company of the year and innovative POP solutions/products. Once the online nominations end, a panel of jury will be present to scrutinize the nominations.
Adding to the fair and transparent evaluation process, the awards will be officially tabulated by Ernst&Young (EY).
The night will see the who’s who of the media and advertising industry including the biggest printer manufacturers, ad gurus, media agencies, outdoor planning agencies, BTL agencies, brands, and vendors. The event will also serve as a networking platform for the entire fraternity.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.