Media Expo Excellence Awards 2020 – 20 February, Mumbai

Recognizing excellence in the indoor and OOH advertising industry

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Media Expo Excellence Awards 2020 – 20 February, Mumbai

Media Expo will host its first awards night recognizing outstanding work in the indoor and OOH advertising industry. The awards ceremony will also felicitate top vendors working in the background. Nominations for the coveted awards are now open.

To honor the creativity and hard work that goes behind brand campaigns, Messe Frankfurt Trade Fairs India launched the first edition of Media Expo Excellence Awards (MEA) 2020. The gala night, also a part of the exhibition, on 20 February 2020 at Bombay Exhibition Center, will recognize outstanding contributors behind the excellent campaigns in OOH and indoor advertising sector.

Advertising revenue in India is reported to grow by 15.20% between 2018 and 2023, to reach Rs 1,23,270 crore in 2023. Ad spending is also reported to grow by 15% in 2019. A successful brand campaign involves equal participation from the media agencies that ideate the campaign to vendors. To encourage the media agencies that contribute to innovative concepts and new technologies used for brand campaigns, MEA 2020 has charted down two major categories – Creative Category and Vendor Nomination Category. It is an initiation by MEA to felicitate not only the media agencies but also the vendors used for the OOH advertisements.

These categories will be further divided into distinctive sub-categories, including innovative use of hoardings/billboards (non-lit), innovative use of ambient media, innovative use of transit media, innovative use of digital signages, innovative display of brand through POS/POP, eco-friendly brand of the year, printer of the year, digital signage company of the year and innovative POP solutions/products. Once the online nominations end, a panel of jury will be present to scrutinize the nominations.

Adding to the fair and transparent evaluation process, the awards will be officially tabulated by Ernst&Young (EY).

The night will see the who’s who of the media and advertising industry including the biggest printer manufacturers, ad gurus, media agencies, outdoor planning agencies, BTL agencies, brands, and vendors. The event will also serve as a networking platform for the entire fraternity.

To know more about the award night and to nominate, visit www.mediaexpo-awards.com

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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